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About Audience 1st Podcast
REAL talk. REAL information technology practitioners. REAL insights. REAL action.
Every week, Dani Woolf has brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it.
Get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics.
Excited to collaborate? Let’s make it happen!
Check out our sponsorship details to connect with real security practitioners and showcase your brand to an engaged community of cybersecurity decision-makers giving and seeking real buyer insights.
Why Listen to the Audience 1st Podcast?
If you’re in cybersecurity marketing, sales, or product management, this podcast is your shortcut to the insights you can’t find anywhere else.
Audience 1st goes beyond surface-level conversations, diving deep into what makes buyers tick—what they need, what frustrates them, and what gets them to say "yes."
Each episode is a candid, no-BS conversation with security leaders and decision-makers who reveal their real challenges, buying behaviors, and growth strategies. You’ll walk away with actionable insights to refine your products, sharpen your messaging, and accelerate your sales.
Whether you’re trying to understand the latest trends, optimize your campaigns, or simply cut through the noise, this podcast delivers the context and clarity you need to drive impact.
Tune in to build authentic connections with buyers and gain a competitive edge in the cybersecurity space.
Listen/Watch and Let Us Know What You Think:
About the Host, Dani Woolf
Founder & CEO of Audience 1st
I'm Dani Woolf, CEO and Host of Audience 1st and Co-Founder of CyberSynapse. I’m an OG member of the Cyber Marketing Society, an ice cream enthusiast, and an even bigger coffee lover.
Over the past 15 years, I’ve led digital marketing and demand gen for fast-growing B2B tech startups.
When I shifted into the cybersecurity space in 2018, I noticed a big gap: while marketers talked about customer research, few were actually doing it.
This lack of real buyer insights led to outdated marketing tactics that wasted budgets and frustrated buyers.
To change this, I launched the Audience 1st Podcast, a tech-focused customer research show that breaks down barriers to buyer insights.
I also co-founded CyberSynapse, the on-demand cybersecurity buyer research platform designed to democratize customer research for cybersecurity companies.
With CyberSynapse, you can directly engage with the people who matter most, gaining deep buyer insights to refine your products, sharpen your marketing, and boost your sales.
And because I like to have a little fun, I created and host WTF Did I Just Read? Tech Sales and Marketing Edition Podcast, which people seem to love for its irreverent (and naughty) take on sales and marketing.
What do listeners think of Audience 1st Podcast?
"What Dani is doing is what marketers and security folks have been waiting for for a long time. Frankly, I was considering leaving marketing - at least cyber marketing because I don't believe in the way we've been executing things - but now that I get the chance to join Audience 1st's mission and share it, I have renewed interest in my job."
"I can't recommend this enough to my fellow cyber marketers and sales execs. I've been doing this a loooooong time and in my opinion nobody has ever uncovered the truth and provided practical nuggets the way Dani and her cyber practitioner friends do. Please subscribe. Or don't, and just let me learn from it and do better."
"I leaped into this industry without realizing that marketing would be drastically different for Infosec. A month in, I was frazzled and afraid to take action. Audience 1st has helped me get my footing."
"You're really helping to break the ice in the cybersecurity space. For so long, this space has been seen as cold, worrisome and a heartless field. What you’re doing is very valuable."
"Urgently needed in our industry. Looking forward to your insights."
"This is probably the first ever thing on internet I will subscribe for."
Excited to collaborate? Let’s make it happen!
Check out our sponsorship details to connect with real security practitioners and showcase your brand to an engaged community of cybersecurity decision-makers giving and seeking real buyer insights.