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Audience 1st exists for one reason:
To dismantle the echo chamber between cybersecurity buyers and vendors and replace it with raw, unfiltered conversations that reveal what buyers really think, want, and reject.
We go beyond marketing buzzwords and surface-level soundbites. Every episode is a front-row seat to the mindset of the most guarded and skeptical audience in tech: cybersecurity decision-makers.
If your brand wants to be trusted in this space, you have to be invited into the conversation. Audience 1st is how you get in the room.
Since its launch in March 2022, Audience 1st has cultivated a trusted following among cybersecurity buyers and GTM professionals in the space, featuring an impressive lineup of industry leaders as guests.
The Essence of Audience 1st Podcast
Unfiltered Truth: Brutally honest interviews with CISOs, security leaders, and practitioners who don’t sugarcoat their reality.
Buyer Perspective First: Not what vendors want to hear, but what buyers need them to hear.
High-Trust Access: Guests say “yes” to me, Dani Woolf, because I’ve earned their trust and respect over years of showing up without a pitch or request for transcation.
What Audience 1st is NOT:
A sales pitch disguised as a podcast
A safe space for vendor ego
Another “thought leadership” podcast
“Audience 1st Podcast is the ultimate litmus test between fluff and reality.”
Excited to collaborate? Let’s make it happen!
For details on pricing, package options and the onboarding process, get in touch with us today.
About Dani Woolf - Your Host

I’m Dani Woolf, founder, storyteller, and unapologetic truth-teller in cybersecurity. I’ve spent over a decade building high-trust relationships with skeptical IT buyers, among them CISOs and security decision-makers who rarely, if ever, engage with vendor marketing.
When I show up, they don’t see a brand or a logo. They see someone who understands their world, respects their time, and asks the questions nobody else will. I’m not here to sell them. I’m here to earn their attention and that’s exactly why they give it to me.
My career started in tech marketing, but my real edge came from listening - really listening - to buyers when the cameras were off and the vendors weren’t around. I’ve built a reputation for asking the hard questions and getting honest answers. That’s why the leaders on Audience 1st show up for me and it’s why sponsors who partner with me aren’t just buying media or content, they’re buying the credibility and access I’ve spent years earning.
“Dani is exactly the kind of people the marketing world needs. Every episode, every conversation, there are these lovely nuggets of gold that only come from experience and the strive to constantly grow. If you’re interested in excelling in B2B and infosec marketing, this is a must listen.”
Audience Snapshot
Core Listeners:
CISOs, VPs of Security, Security Directors
Security practitioners on the front lines
Cybersecurity marketing, sales, and GTM professionals
By Role:
25% Cybersecurity Practitioners
46% C-Level & VP
38% Director Level
16% Manager Level
38% Marketing Professionals
32% C-Level & VP
35% Director Level
33% Manager Level
29% Sales Professionals
30% C-Level & VP
39% Director Level
31% Manager Level
8% Other
Audience 1st Stats
Since its launch in late March 2022, Audience 1st Podcast has already established a core audience of loyal fans that work in the cybersecurity industry in a marketing or sales function as well as a cybersecurity practitioner role.
Listener and subscription rates have grown steadily and is forecasted to grow exponentially into 2025 with more diversified content and guests.
Reach
2.5M+ organic LinkedIn impressions
18K+ Followers on LinkedIn
54% organic LinkedIn referral traffic to Audience 1st Podcast
25K+ Episode Downloads
2K+ Newsletter subscribers opted-in from leading cybersecurity companies
58% Average open rate for emails sent to opted-in subscribers
100K–200K impressions on trailer posts from organic + strategic distribution
50K–60K full video views on episode content
~75% average completion rate - your message is actually being watched, not scrolled past
“Dani Woolf is rapidly becoming the single source of truth walking database on marketing do's/don't's in cyber.”
Past Episode Vendor Sponsors
CyberProof
Onyxia Cyber
Algosec
Morphisec
Wib (acquired by F5)
Picnic
Check Point
Cyft
The CyberNest
Huntress
Mimecast
DeleteMe
"This is probably the first ever thing on internet I will subscribe for."
Past Episode Guests
Gary Hayslip, CISO, SoftBank Investment Advisers
David Cross, Senior Vice President, Chief Information Security Officer (CISO) of Oracle SaaS Cloud
John Gates, Director of Cyber Security Operations - Global Threat Management, Kellanova
Amy Chaney, Executive Risk Officer - Cybersecurity, Technology Infrastructure & Multi-Cloud Environments, Huntington National Bank
Chris Roberts, CISO, Deepfake Cyber Strategist, World Wide Technology
Dmitriy Sokolovskiy, VP of Information Security, SEMRush
Jay Jay Davey, VP of Cyber Security Operations, Planet
Cecil Pineda, CISO, R1 RCM
Ira Winkler, CISO, CYE Security
Christopher Elliot, Director of Security Operations, SoFi
John Hammond, Principal Security Researcher, Huntress
Masha Sedova, VP of Human Risk Strategy, Mimecast
Nick Lantuh, CEO and Co-Founder, Interpres Security
Excited to collaborate? Let’s make it happen!
For details on pricing, package options and the onboarding process, get in touch with us today.
Why Sponsor Audience 1st Podcast?
You’re not buying reach. You’re buying trust with the people who ignore your cold outreach.
Direct Access to Decision-Makers
Your team and your brand appears in conversations with the exact people who sign off on budgets and shape buying criteria.
Alignment with Buyer-Centric Content
You’re embedded in a platform that security leaders already trust, not interrupting them with ads they scroll past.
Credibility by Association
You stand alongside respected voices, earning attention through context, not intrusion.
Niche, High-Value Audience
No wasted impressions. Every listener is in or adjacent to the cybersecurity decision-making process.
What Sponsorship Includes
Travel to one of our studios in across the United States
Direct connection with your ideal customer
1 x full video and audio episode
1 x show notes
1 x full transcript
1 x branded video trailer
4 x video reels
2 x social media images
1 x 30-second pre-roll host-read ad + logo on the full video show
2 x emails to our database
1 x LinkedIn Live event
1 x article with unlimited links back to your website and resources
What Sponsorship Doesn’t Include
Guaranteed product demos or meetings
Sharing of subscriber or listener personal data
Any pitch-forward content that compromises authenticity
ROI & Reporting
Sponsors receive a custom performance report:
Impressions & reach by platform
Engagement quality (notable comments, reshares)
Audience composition (role, industry, geography)
Video & audio consumption metrics
Newsletter send, open, and click-through rates
Ongoing impact at 1-week and 1-month intervals
Excited to collaborate? Let’s make it happen!
For details on pricing, package options and the onboarding process, get in touch with us today.