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Connect with real security practitioners and showcase your brand to an engaged community of cybersecurity decision-makers giving and seeking real buyer insights.
Audience 1st is the go-to podcast for GTM professionals in the tech space who are ready to break free from the echo chamber and truly connect with their audience, transforming them into loyal customers.
Hosted by Dani Woolf, a seasoned cybersecurity marketing executive, Audience 1st delivers unfiltered insights straight from the minds of cybersecurity practitioners.
Each episode dives deep into the real motivations, challenges, and goals of these experts, offering a perspective that’s often missed by vendors and marketers.
Through brutally honest interviews, Audience 1st reveals the common missteps vendors make—those that security practitioners despise—and provides actionable advice on how to earn their trust, loyalty, and business.
Listeners gain practical strategies for building genuine relationships, engaging in meaningful conversations with buyers, and leveraging real customer insights to refine their GTM tactics.
Since its launch in March 2022, Audience 1st has cultivated a dedicated following among GTM professionals and security buyers, featuring an impressive lineup of industry leaders as guests.
“Dani is exactly the kind of people the marketing world needs. Every episode, every conversation, there are these lovely nuggets of gold that only come from experience and the strive to constantly grow. If you’re interested in excelling in B2B and infosec marketing, this is a must listen.”
Excited to collaborate? Let’s make it happen!
For details on pricing, package options and the onboarding process, get in touch with us today.
Audience 1st Stats
Since its launch in late March 2022, Audience 1st Podcast has already established a core audience of loyal fans that work in the cybersecurity industry in a marketing or sales function as well as a cybersecurity practitioner role.
Listener and subscription rates have grown steadily and is forecasted to grow exponentially into 2025 with more diversified content and guests.
“Audience 1st Podcast is the ultimate litmus test between fluff and reality.”
Reach
1.9M+ LinkedIn impressions
15200+ Followers on LinkedIn
54% LinkedIn referral traffic to Audience 1st Podcast
15000+ Episode Downloads
2000+ Newsletter subscribers opted-in from leading cybersecurity companies
58% Average open rate for emails sent to opted-in subscribers
“Audience 1st by Dani Woolf is literally the first content series I've ever consumed that has made me hesitate sharing it because there's competition in my network. It's that damn good.”
Demographics
25% Cybersecurity Practitioners
46% C-Level & VP
38% Director Level
16% Manager Level
38% Marketing Professionals
32% C-Level & VP
35% Director Level
33% Manager Level
29% Sales Professionals
30% C-Level & VP
39% Director Level
31% Manager Level
8% Other
“Dani Woolf is rapidly becoming the single source of truth walking database on marketing do's/don't's in cyber.”
Past Episode Sponsors
CyberProof
Onyxia Cyber
Algosec
Morphisec
Wib (acquired by F5)
Picnic
Check Point
Cyft
CyberNest
"This is probably the first ever thing on internet I will subscribe for."
Past Episode Guests
Gary Hayslip, CISO, SoftBank Investment Advisers
David Cross, Senior Vice President, Chief Information Security Officer (CISO) of Oracle SaaS Cloud
John Gates, Director of Cyber Security Operations - Global Threat Management, Kellanova
Amy Chaney, Executive Risk Officer - Cybersecurity, Technology Infrastructure & Multi-Cloud Environments, Huntington National Bank
Chris Roberts, CISO, Deepfake Cyber Strategist, World Wide Technology
Dmitriy Sokolovskiy, VP of Information Security, SEMRush
Jay Jay Davey, VP of Cyber Security Operations, Planet
Cecil Pineda, CISO, R1 RCM
Ira Winkler, CISO, CYE Security
Christopher Elliot, Director of Security Operations, SoFi
Excited to collaborate? Let’s make it happen!
For details on pricing, package options and the onboarding process, get in touch with us today.
Why Sponsor Audience 1st Podcast?
1. Direct Access to Decision-Makers
Audience 1st features conversations with CISOs, security leaders, and practitioners, offering sponsors a chance to engage with the people who make buying decisions in the cybersecurity industry.
2. Brand Alignment with Buyer-Centric Content
The podcast isn’t just another marketing channel; it’s a trusted platform that goes deep into real buyer insights, challenges, and experiences.
Sponsoring Audience 1st aligns your brand with honest, insightful conversations that matter to your customers.
3. Amplify Brand Visibility & Trust
With a loyal and growing audience of security professionals, sponsorship provides a chance to increase brand awareness and build trust in a community that values authentic engagement over aggressive sales tactics.
4. Proven Engagement and Lead Generation
Audience 1st listeners are not passive; they are engaged professionals actively seeking to understand and solve complex security problems.
By integrating your brand into conversations that drive interest and engagement, you create opportunities for meaningful customer interactions.
5. Showcase Thought Leadership
The sponsorship opportunities go beyond traditional ads; you can co-create content, participate in discussions, or even host special segments.
This approach allows sponsors to position themselves as thought leaders contributing to the community’s learning, not just selling.
6. High-Quality, Niche Audience
The podcast is laser-focused on cybersecurity marketing, buyer research, and community insights, ensuring sponsors reach a highly relevant and specialized audience.
If your target customers are security executives, buyers, or technical teams, you’re connecting directly with your ideal audience.
7. Cost-Effective Marketing Channel
Unlike broader, more expensive advertising channels, sponsoring Audience 1st offers cost-effective exposure directly to a niche, targeted audience without the noise of competing messages.
"This is very, very accurate. You did better here than any CISO report I have seen."
What Sponsorship Includes
Travel to one of our studios in Los Angeles or New York City
Direct connection with your ideal customer
1 x full video and audio episode
1 x show notes
1 x full transcript
1 x branded video trailer
4 x video reels
2 x social media images
1 x 30-second pre-roll host-read ad + logo on the full video show
2 x emails to our database
1 x LinkedIn Live event
1 x article with unlimited links back to your website and resources
Metrics and Reporting
The number of subscribers the email was sent to
The number of unique users who opened the email
The newsletter clickthrough rate (CTR)
Video views and engagement
Audio downloads
Metrics will be provided one week and one month post-release, with periodic updates available upon request to track ongoing impact.
What Sponsorship Doesn’t Include
Sponsoring Audience 1st Podcast is built on a clear, straightforward value exchange for all parties.
Here’s what’s not part of the deal:
Guaranteed Product Demos or Sales Meetings.
While I’m committed to supporting sponsors, this doesn’t mean I or guests will agree to a product demo or a meeting with your sales team.
Leads.
I take privacy seriously. I will not share:
Subscriber names or email addresses
Names or emails of those engaging with sponsored content
Details of users who interact with sponsored posts on social media platforms.
Excited to collaborate? Let’s make it happen!
For details on pricing, package options and the onboarding process, get in touch with us today.