Audience 1st exists for one reason:

To dismantle the echo chamber between cybersecurity buyers and vendors and replace it with raw, unfiltered conversations that reveal what buyers really think, want, and reject.

We go beyond marketing buzzwords and surface-level soundbites. Every episode is a front-row seat to the mindset of the most guarded and skeptical audience in tech: cybersecurity decision-makers.

If your brand wants to be trusted in this space, you have to be invited into the conversation. Audience 1st is how you get in the room.

Since its launch in March 2022, Audience 1st has cultivated a trusted following among cybersecurity buyers and GTM professionals in the space, featuring an impressive lineup of industry leaders as guests.

The Essence of Audience 1st Podcast

  • Unfiltered Truth: Brutally honest interviews with CISOs, security leaders, and practitioners who don’t sugarcoat their reality.

  • Buyer Perspective First: Not what vendors want to hear, but what buyers need them to hear.

  • High-Trust Access: Guests say “yes” to me, Dani Woolf, because I’ve earned their trust and respect over years of showing up without a pitch or request for transcation.

What Audience 1st is NOT:

  • A sales pitch disguised as a podcast

  • A safe space for vendor ego

  • Another “thought leadership” podcast

“Audience 1st Podcast is the ultimate litmus test between fluff and reality.”

Michael Stephen Ruiz, Managing Director/Principal Cybersecurity Consultant

Excited to collaborate? Let’s make it happen!

For details on pricing, package options and the onboarding process, get in touch with us today.

About Dani Woolf - Your Host

I’m Dani Woolf, founder, storyteller, and unapologetic truth-teller in cybersecurity. I’ve spent over a decade building high-trust relationships with skeptical IT buyers, among them CISOs and security decision-makers who rarely, if ever, engage with vendor marketing.

When I show up, they don’t see a brand or a logo. They see someone who understands their world, respects their time, and asks the questions nobody else will. I’m not here to sell them. I’m here to earn their attention and that’s exactly why they give it to me.

My career started in tech marketing, but my real edge came from listening - really listening - to buyers when the cameras were off and the vendors weren’t around. I’ve built a reputation for asking the hard questions and getting honest answers. That’s why the leaders on Audience 1st show up for me and it’s why sponsors who partner with me aren’t just buying media or content, they’re buying the credibility and access I’ve spent years earning.

“Dani is exactly the kind of people the marketing world needs. Every episode, every conversation, there are these lovely nuggets of gold that only come from experience and the strive to constantly grow. If you’re interested in excelling in B2B and infosec marketing, this is a must listen.”

Dedicated Audience 1st Listener

Audience Snapshot

Core Listeners:

  • CISOs, VPs of Security, Security Directors

  • Security practitioners on the front lines

  • Cybersecurity marketing, sales, and GTM professionals

By Role:

  • 25% Cybersecurity Practitioners

    • 46% C-Level & VP

    • 38% Director Level

    • 16% Manager Level

  • 38% Marketing Professionals

    • 32% C-Level & VP

    • 35% Director Level

    • 33% Manager Level

  • 29% Sales Professionals

    • 30% C-Level & VP

    • 39% Director Level

    • 31% Manager Level

  • 8% Other

Audience 1st Stats

Since its launch in late March 2022, Audience 1st Podcast has already established a core audience of loyal fans that work in the cybersecurity industry in a marketing or sales function as well as a cybersecurity practitioner role.

Listener and subscription rates have grown steadily and is forecasted to grow exponentially into 2025 with more diversified content and guests.

Reach

  • 2.5M+ organic LinkedIn impressions

  • 18K+ Followers on LinkedIn

  • 54% organic LinkedIn referral traffic to Audience 1st Podcast

  • 25K+ Episode Downloads

  • 2K+ Newsletter subscribers opted-in from leading cybersecurity companies

  • 58% Average open rate for emails sent to opted-in subscribers

  • 100K–200K impressions on trailer posts from organic + strategic distribution

  • 50K–60K full video views on episode content

  • ~75% average completion rate - your message is actually being watched, not scrolled past

“Dani Woolf is rapidly becoming the single source of truth walking database on marketing do's/don't's in cyber.”

Allan Alford, CISO and CTO

Past Episode Vendor Sponsors

  • CyberProof

  • Onyxia Cyber

  • Algosec

  • Morphisec

  • Wib (acquired by F5)

  • Picnic

  • Check Point

  • Cyft

  • The CyberNest

  • Huntress

  • Mimecast

  • DeleteMe

"This is probably the first ever thing on internet I will subscribe for."

Mobeen Khan, Security Engineer

Past Episode Guests

  • Gary Hayslip, CISO, SoftBank Investment Advisers

  • David Cross, Senior Vice President, Chief Information Security Officer (CISO) of Oracle SaaS Cloud

  • John Gates, Director of Cyber Security Operations - Global Threat Management, Kellanova

  • Amy Chaney, Executive Risk Officer - Cybersecurity, Technology Infrastructure & Multi-Cloud Environments, Huntington National Bank

  • Chris Roberts, CISO, Deepfake Cyber Strategist, World Wide Technology

  • Dmitriy Sokolovskiy, VP of Information Security, SEMRush

  • Jay Jay Davey, VP of Cyber Security Operations, Planet

  • Cecil Pineda, CISO, R1 RCM

  • Ira Winkler, CISO, CYE Security

  • Christopher Elliot, Director of Security Operations, SoFi

  • John Hammond, Principal Security Researcher, Huntress

  • Masha Sedova, VP of Human Risk Strategy, Mimecast

  • Nick Lantuh, CEO and Co-Founder, Interpres Security

Excited to collaborate? Let’s make it happen!

For details on pricing, package options and the onboarding process, get in touch with us today.

Why Sponsor Audience 1st Podcast?

You’re not buying reach. You’re buying trust with the people who ignore your cold outreach.

Direct Access to Decision-Makers

Your team and your brand appears in conversations with the exact people who sign off on budgets and shape buying criteria.

Alignment with Buyer-Centric Content

You’re embedded in a platform that security leaders already trust, not interrupting them with ads they scroll past.

Credibility by Association

You stand alongside respected voices, earning attention through context, not intrusion.

Niche, High-Value Audience

No wasted impressions. Every listener is in or adjacent to the cybersecurity decision-making process.

What Sponsorship Includes

  • Travel to one of our studios in across the United States

  • Direct connection with your ideal customer

  • 1 x full video and audio episode

  • 1 x show notes

  • 1 x full transcript

  • 1 x branded video trailer

  • 4 x video reels

  • 2 x social media images

  • 1 x 30-second pre-roll host-read ad + logo on the full video show

  • 2 x emails to our database

  • 1 x LinkedIn Live event

  • 1 x article with unlimited links back to your website and resources

What Sponsorship Doesn’t Include

  • Guaranteed product demos or meetings

  • Sharing of subscriber or listener personal data

  • Any pitch-forward content that compromises authenticity

ROI & Reporting

Sponsors receive a custom performance report:

  • Impressions & reach by platform

  • Engagement quality (notable comments, reshares)

  • Audience composition (role, industry, geography)

  • Video & audio consumption metrics

  • Newsletter send, open, and click-through rates

  • Ongoing impact at 1-week and 1-month intervals

Excited to collaborate? Let’s make it happen!

For details on pricing, package options and the onboarding process, get in touch with us today.