Jump to Section:

• An honest note from Dani Woolf

  • What is Reality Check?

  • How Does It Work?

    • 1- Pre-RSA: The Positioning Check

    • 2- At RSA: Booth & Demo Review

    • 3- Post-RSA: The Reality Check Report

    • More Reasons to Attend

  • Who Is This For?

  • Pricing

  • Do You Have the Guts to Do This?

  • Not Going to RSA Conference?

Most vendors walk away from RSA thinking they crushed it.

Most vendors are wrong.

Their messaging didn’t land.
Their booth blended into the noise.
Their demo was a feature dump no buyer actually cared about.

But no one will tell them that.

Not their team.
Not their investors.
And definitely not their marketing agency.

Because the industry is built on corporate spin.
Because “safe” is easier than “real.”
Because no one wants to admit they need a reality check.

But you?

You’re different.

You’re here because you want the truth—the hard, uncomfortable, game-changing truth.

You’re here because you want to know:

• Did my messaging actually resonate with buyers?

• Did my booth experience cut through the noise on the expo floor?

• Did my demo create “aha” moments—or just another passive nod?

You’re here because you’re not afraid to ask:

“Are we as good as we think we are?”

Welcome to Reality Check.

What is Reality Check?

Your messaging. Your booth. Your demo. Put to the test.

Reality Check is the first brutally honest cybersecurity buyer-led GTM assessment that exposes the harsh truths vendors need to hear before, during, and after a large tradeshow or conference.

No analysts. No sugarcoating. No corporate spin.

Just raw, real-time feedback from the people who actually matter: your buyers.

Reality Check isn’t another bet of a sponsorship.

It’s an investment in your predictable growth.

It’s designed to have the intensity and stakes of a showdown, without being a forced competition.

It’s you vs. your own blind spots, with cybersecurity buyers as the ultimate judges.

Most vendors never get this feedback.

You will.

How Does It Work?

Your brand will be assessed, reviewed, and rated across three critical GTM areas:

1- Pre-RSA: The Positioning Check

• We record a structured interview that emphasizes your value proposition, messaging, and positioning.

• Then, Dani & Audience 1st’s network of cybersecurity buyers reviews and assesses the content.

• Get feedback on clarity, differentiation, and relevance to security practitioners.

What do our buyers assess?

Clarity, Relevance, Differentiation, Credibility, Buyer Appeal

2- At RSA: Booth & Demo Review

• We record your RSA booth setup at the conference.

• You send in your product/solution demo reel (max 5 min).

• Then, Dani & Audience 1st’s network of cybersecurity buyers reviews and assesses your booth and demo—is it compelling or just another logo dump? Does your demo land, or is it completely off base?

What do our buyers assess?

For your booth:

First Impressions, Messaging Readability, Engagement Strategy, Staff Approachability, Takeaway Value

For your demo reel:

Clarity and Simplicity, Buyer Alignment, Engagement Level, Call to Action, Trust and Proof

3- Post-RSA: The Reality Check Report

• 12 cybersecurity practitioners will rate review your positioning, booth, and demo.

• You get a full report and aggregated feedback with insights on:
  What resonated?
  What fell flat?
  How to fix it?

• Actionable recommendations to refine messaging and improve future sales enablement.

*This segment of the program (The Report) is limited to two (2) Champions.
*The report will not be published externally. It will only be shared to you and your internal team.

Bonus Exposure- Airing on Audience 1st Podcast & LinkedIn Live

We’re not just running this behind closed doors.

We’re turning it into a live, must-watch industry event.

Reality Check Will Be Featured on Audience 1st Podcast and LinkedIn Live Events:

• Get a full episode showcasing your messaging, booth, and demo reel before and during RSA Conference:

  • Pre-RSA Segment: An overview of your brand story, value proposition and differentiation in the market.

  • Live Booth & Demo Review Segment: An overview of your booth, its engagement, and a demo of your product.

  • The Redemption Arc: The post-RSA wrap-up—who made the biggest GTM improvements? (This segment of the program, “The Redemption Arc”, is limited to two (2) Champions.)

The vendors who embrace this process leave RSA sharper, stronger, and more buyer-aligned than their competitors.

The ones who don’t?

They leave with a pile of unqualified leads and a false sense of success.

Why Should You Join Reality Check?

(Even if it my be out of your comfort zone)

Most RSA sponsorships offer visibility.

Reality Check gives you credibility.

• Because the cybersecurity industry is built on trust.

• Because buyers are tired of empty marketing.

• Because the only vendors who thrive are the ones who actually listen.

This is an investment for companies who don’t just want to show up—they want to show they give a shit about their buyers.

More Reasons to Attend

• Increase pipeline efficiency – Know exactly how buyers perceived your positioning and refine your post-RSA follow-ups for higher conversion rates.

• Identify & fix GTM blind spots – Get real buyer feedback on your messaging, booth, and demo before misalignment costs you deals.

• Refine your sales narrative – Bridge the gap between what marketing says and what buyers actually care about.

• Benchmark against competitors – Understand where you stand in the RSA battlefield and where to improve.

• Optimize your post-RSA demand strategy – Use Reality Check insights to tweak follow-up messaging and nurture sequences based on real buyer feedback.

• Know what messaging lands (and what flops) – No more relying on vanity metrics. Get objective, practitioner-rated feedback on whether your demand gen assets work.

• Generate more qualified conversations – If your positioning and demo are dialed in, leads convert faster.

• Get real-time feedback on your booth strategy – Buyers evaluate what drew them in (or what made them walk away).

• Improve booth engagement tactics – Ensure your booth staff and activations are optimized to create real conversations—not just swag giveaways.

• Amplify RSA presence beyond the show floor – Reality Check’s LinkedIn Live segments keep your brand visible, even after the event ends.

• Turn RSA into an ongoing campaign – Repurpose insights and content from Reality Check into post-event marketing initiatives.

Who Is This For?

❌ Vendors who only want pat-on-the-back marketing.
❌ Brands afraid to admit their GTM motion might be broken.
❌ Companies who just want to “look good” instead of actually improving.

This isn’t for you.

But if you are ready to get real buyer feedback and actually refine your GTM approach…

• If you are willing to be vulnerable.

• If you want to fix your blind spots before they cost you millions.

• If you are ready to be the cybersecurity brand that actually listens.

Then Reality Check is for you.

Pricing

Do You Have the Guts to Do This?

Most vendors won’t.
Most vendors will walk away from RSA with a list of leads they’ll never close.
Most vendors will never know what went wrong.

You’re different.
You actually want to win.

Reality Check gives you the unfair advantage.

Spots are limited. Ready to get real?

Not Going to RSA Conference?

We will also be running this program at:

1. Google Next

2. Identiverse

3. Gartner Security and Risk Summit

4. Black Hat USA