Cyber Marketing and Sales Without the Buzzwords and BS

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In a world overflowing with buzzwords and sales tactics, George Kamide and I have joined forces to investigate the gaps between cybersecurity vendor marketing strategies and the actual needs and expectations of cybersecurity leaders.

Our recent study aims to illuminate how vendors market, position, and message their products and services, and how these strategies align (or don't) with the evaluation and purchasing behaviors of cybersecurity leaders.

This candid conversation, hosted by Chris Cochran from Hacker Valley, promises to challenge the status quo, providing a fresh perspective on cybersecurity marketing and sales.

Tune in to learn, engage, and transform the way you approach your marketing and sales strategy.

Don't miss this chance to cut through the buzzwords and jargon, and get down to what really matters.

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