Champion Spotlight

Turn customer advocacy into word-of-mouth pipeline and transform internal culture into employer brand content people actually watch.

Overview

Your happiest customers are your best sales asset. Most companies never activate them. A customer who loves you has more persuasive power than any campaign you'll ever run. Champion Spotlight puts them on camera, in a format they're proud to share, and turns that love into pipeline. Referrals you didn't have to ask for. A valuation narrative investors can actually see and feel. An employer brand that attracts the talent you want, in their own words.

Deliverables

Full show concept + narrative strategy

Guest recruitment: prospects + customers

1-day batch recording, 3 sessions minimum

3 full series (±20 min each) - 8 eps per series

8+ short-form clips (BTS, bloopers, insights)

3 guest testimonials

Guest amp and sales enablement kits

1 show website + social channels

Fully managed distribution + reporting

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"Absolutely brilliant. It was so good it even trickled up to our board who was very pleased."

CMO of Series D Cybersecurity Vendorr

Champion Identification + Story Strategy

We identify the customers whose stories will actually move markets — not just the happiest ones, but the most strategically valuable ones. Then we build a narrative strategy that celebrates their experience authentically, without making them feel like a marketing prop. Champions say yes because the format makes them the star.

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Champion Identification + Story Strategy

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Production + Advocacy Distribution

We produce episodes that make your champions shine - full series, short-form clips, testimonials, and behind-the-scenes content. Every piece does triple duty: deepens customer loyalty, generates peer-to-peer referrals, and arms your sales team with social proof that closes deals before the first call happens.

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Production + Advocacy Distribution

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More use cases

Growth Engine

Replace your boring content machine with creative campaigns anchored by real buyer and customer stories - not vendor claims.

Growth Engine

Replace your boring content machine with creative campaigns anchored by real buyer and customer stories - not vendor claims.

Event Activation

Deepen connections with your buyers and customers at conferences and drive retention and advocacy long after the booth comes down.

Event Activation

Deepen connections with your buyers and customers at conferences and drive retention and advocacy long after the booth comes down.

Launch Pad

Whether you're coming out of stealth or shipping a new product, anchor your narrative in real buyer stories for instant credibility with skeptical markets.

Launch Pad

Whether you're coming out of stealth or shipping a new product, anchor your narrative in real buyer stories for instant credibility with skeptical markets.