2K+
Trusted by industry leaders
Why Audience 1st?
Why work with us? Because the hardest-to-reach buyers trust us to give you and them the best goddamn time of their life.
Est. 2022 —
There are a thousand production companies that can put cameras in a room.
There's one company that can get the hardest-to-reach security leaders to show up for the experience.
That's because of what we built before we ever started producing shows.
That's the unfair advantage you're getting access to when you partner with Audience 1st.
Who is Dani Woolf?
The marketer skeptical IT buyers trust.
Founder, storyteller, and unapologetically human truth-teller in the cybersecurity space.
Dani's spent over a decade and a half building high-trust relationships with skeptical IT buyers, among them CISOs and security decision-makers who rarely, if ever, engage with vendor marketing.
Dani's career started in tech marketing, but her real edge comes from listening - really listening - to buyers when the cameras are off and the vendors aren’t around.
When she meets buyers, they don’t see a brand or a logo. They see a deeply curious human who understands their world and respects their time. She's not there to sell them. She's there to earn their attention and, most importantly, trust - and that’s exactly why they give it to her.
She's built a reputation for asking the hard questions nobody else will and getting briutally honest answers. That’s why the top leaders in the space show up for her and it’s why the highest growing tech companies who partner with her get the credibility and trust she's spent years earning.
Who is Dani Woolf?
The marketer skeptical IT buyers trust.
Founder, storyteller, and unapologetically human truth-teller in the cybersecurity space.
Dani's spent over a decade and a half building high-trust relationships with skeptical IT buyers, among them CISOs and security decision-makers who rarely, if ever, engage with vendor marketing.
Dani's career started in tech marketing, but her real edge comes from listening - really listening - to buyers when the cameras are off and the vendors aren’t around.
When she meets buyers, they don’t see a brand or a logo. They see a deeply curious human who understands their world and respects their time. She's not there to sell them. She's there to earn their attention and, most importantly, trust - and that’s exactly why they give it to her.
She's built a reputation for asking the hard questions nobody else will and getting briutally honest answers. That’s why the top leaders in the space show up for her and it’s why the highest growing tech companies who partner with her get the credibility and trust she's spent years earning.
Five reasons companies choose us over every other option.
If it's not fun, it doesn't work.
We create experiences buyers brag about being part of. The content writes itself. The pipeline follows. And your brand becomes the one they actually want to be associated with.
Dani Woolf
CEO of Audience 1st
Dani Woolf
CEO of Audience 1st
We know your buyers.
15+ years in B2B tech & cybersecurity demand gen. We know the language, the buying committees, the conference politics, and what CISOs talk about when vendors aren't in the room.
01
We know your buyers.
15+ years in B2B tech & cybersecurity demand gen. We know the language, the buying committees, the conference politics, and what CISOs talk about when vendors aren't in the room.
01
We know your buyers.
15+ years in B2B tech & cybersecurity demand gen. We know the language, the buying committees, the conference politics, and what CISOs talk about when vendors aren't in the room.
01
We have deep buyer relationships.
Thousands of CISO and security leader relationships built through years of honest conversation. When we reach out for your show, they pick up. That's not a list. That's a reputation.
02
We have deep buyer relationships.
Thousands of CISO and security leader relationships built through years of honest conversation. When we reach out for your show, they pick up. That's not a list. That's a reputation.
02
We have deep buyer relationships.
Thousands of CISO and security leader relationships built through years of honest conversation. When we reach out for your show, they pick up. That's not a list. That's a reputation.
02
We know how to get senior buyers on camera.
There's a reason security leaders go on record for our clients and nobody else's. We design experiences that put the buyer at the center — so they say yes because they want to, not because we pressured them.
03
We know how to get senior buyers on camera.
There's a reason security leaders go on record for our clients and nobody else's. We design experiences that put the buyer at the center — so they say yes because they want to, not because we pressured them.
03
We know how to get senior buyers on camera.
There's a reason security leaders go on record for our clients and nobody else's. We design experiences that put the buyer at the center — so they say yes because they want to, not because we pressured them.
03
We challenge your brief.
Most agencies execute what you give them. We push back on weak concepts, tell you honestly if the timing isn't right, and redirect you if a different approach would work better. That's the job.
04
We challenge your brief.
Most agencies execute what you give them. We push back on weak concepts, tell you honestly if the timing isn't right, and redirect you if a different approach would work better. That's the job.
04
We challenge your brief.
Most agencies execute what you give them. We push back on weak concepts, tell you honestly if the timing isn't right, and redirect you if a different approach would work better. That's the job.
04
One partner. Not five vendors.
Strategy, production, distribution, and reporting - fully managed, end-to-end. Your team stays in the loop without being in the weeds.
05
One partner. Not five vendors.
Strategy, production, distribution, and reporting - fully managed, end-to-end. Your team stays in the loop without being in the weeds.
05
One partner. Not five vendors.
Strategy, production, distribution, and reporting - fully managed, end-to-end. Your team stays in the loop without being in the weeds.
05
Stats
& facts
Proof in numbers.
15+
15+
Years of experience
Running demand gen for high-growth cybersecurity companies — and building CISO relationships before anyone called it "community-led growth."
15+
15+
Years of experience
Running demand gen for high-growth cybersecurity companies — and building CISO relationships before anyone called it "community-led growth."
15+
15+
Years of experience
Running demand gen for high-growth cybersecurity companies — and building CISO relationships before anyone called it "community-led growth."
60+
60+
IRL experiences
Every one built on the same principle: when guards drop, trust forms. Then we capture it on camera and scale it.
60+
60+
IRL experiences
Every one built on the same principle: when guards drop, trust forms. Then we capture it on camera and scale it.
60+
60+
IRL experiences
Every one built on the same principle: when guards drop, trust forms. Then we capture it on camera and scale it.
200+
200+
Episodes produced
Distributed into dark social, security Slacks, and peer communities — where buying decisions actually happen.
200+
200+
Episodes produced
Distributed into dark social, security Slacks, and peer communities — where buying decisions actually happen.
200+
200+
Episodes produced
Distributed into dark social, security Slacks, and peer communities — where buying decisions actually happen.
100+
100+
Buyers said "Yes."
Not a list. Real relationships built over 15 years. When we reach out for your show, they pick up.
100+
100+
Buyers said "Yes."
Not a list. Real relationships built over 15 years. When we reach out for your show, they pick up.
100+
100+
Buyers said "Yes."
Not a list. Real relationships built over 15 years. When we reach out for your show, they pick up.
