2K+

Trusted by industry leaders

Why Audience 1st?

We turn moments of human proximity into a compounding trust engine for B2B tech companies, on and offline. The result? long-term audience growth, pipeline generation, and brand affinity. Repeatedly. Publicly. Authentically.

Est. 2022 —

B2B buyers - especially in cybersecurity - don’t trust marketing campaigns, vendor claims, or first-party narratives. They trust other buyers. They trust shared experiences. They trust environments that feel human, not transactional.

Audience 1st exists to operationalize that shift. We don’t produce content about your buyers. We design experiences with them and let the story emerge naturally. The result is buyer trust at scale: reputation you can’t buy, pipeline you didn’t have to chase, and retention built on authentic relationships.

AUDIENCE 1ST

Who is Dani Woolf?

The marketer skeptical IT buyers trust.

Founder, storyteller, and unapologetically human truth-teller in the cybersecurity space.

Dani's spent over a decade and a half building high-trust relationships with skeptical IT buyers, among them CISOs and security decision-makers who rarely, if ever, engage with vendor marketing.

Dani's career started in tech marketing, but her real edge comes from listening - really listening - to buyers when the cameras are off and the vendors aren’t around.

When she meets buyers, they don’t see a brand or a logo. They see a deeply curious human who understands their world and respects their time. She's not there to sell them. She's there to earn their attention and, most importantly, trust - and that’s exactly why they give it to her.

She's built a reputation for asking the hard questions nobody else will and getting briutally honest answers. That’s why the top leaders in the space show up for her and it’s why the highest growing tech companies who partner with her get the credibility and trust she's spent years earning.

Who is Dani Woolf?

The marketer skeptical IT buyers trust.

Founder, storyteller, and unapologetically human truth-teller in the cybersecurity space.

Dani's spent over a decade and a half building high-trust relationships with skeptical IT buyers, among them CISOs and security decision-makers who rarely, if ever, engage with vendor marketing.

Dani's career started in tech marketing, but her real edge comes from listening - really listening - to buyers when the cameras are off and the vendors aren’t around.

When she meets buyers, they don’t see a brand or a logo. They see a deeply curious human who understands their world and respects their time. She's not there to sell them. She's there to earn their attention and, most importantly, trust - and that’s exactly why they give it to her.

She's built a reputation for asking the hard questions nobody else will and getting briutally honest answers. That’s why the top leaders in the space show up for her and it’s why the highest growing tech companies who partner with her get the credibility and trust she's spent years earning.

AUDIENCE 1ST

⊹

Why work with us? Because the hardest-to-reach buyers trust us to give you and them the best g*dd*m time of their life.

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If it's not fun, it doesn't work.

We create experiences buyers brag about being part of. The content writes itself. The pipeline follows. And your brand becomes the one they actually want to be associated with.

Dani Woolf

CEO of Audience 1st

Dani Woolf

CEO of Audience 1st

We speak security

15+ years in B2B marketing and buyer research. We know the language, the buyers, and the problems they need to solve.

01

We speak security

15+ years in B2B marketing and buyer research. We know the language, the buyers, and the problems they need to solve.

01

We speak security

15+ years in B2B marketing and buyer research. We know the language, the buyers, and the problems they need to solve.

01

We have deep buyer relationships

Thousands of CISO and security leader relationships. Real trust built through years of authentic conversation and connection.

02

We have deep buyer relationships

Thousands of CISO and security leader relationships. Real trust built through years of authentic conversation and connection.

02

We have deep buyer relationships

Thousands of CISO and security leader relationships. Real trust built through years of authentic conversation and connection.

02

We make buyers comfortable

Psychological safety from day one. We know how to get security leaders to open up on and off camera.

03

We make buyers comfortable

Psychological safety from day one. We know how to get security leaders to open up on and off camera.

03

We make buyers comfortable

Psychological safety from day one. We know how to get security leaders to open up on and off camera.

03

We're strategists + operators

Equal parts creative and execution. Digital-first, data-informed. We make security content feel alive and impossible to ignore.

05

We're strategists + operators

Equal parts creative and execution. Digital-first, data-informed. We make security content feel alive and impossible to ignore.

05

We're strategists + operators

Equal parts creative and execution. Digital-first, data-informed. We make security content feel alive and impossible to ignore.

05

We execute end-to-end, fast

Strategy, production, distribution, measurement. One partner, not five vendors to coordinate.

06

We execute end-to-end, fast

Strategy, production, distribution, measurement. One partner, not five vendors to coordinate.

06

We execute end-to-end, fast

Strategy, production, distribution, measurement. One partner, not five vendors to coordinate.

06

Stats
& facts

Proof in numbers.

15+

15+

Years of experience

Running demand gen teams in high-growth tech startups. 5 years of buyer research for the fastest-growing cybersecurity firms.

15+

15+

Years of experience

Running demand gen teams in high-growth tech startups. 5 years of buyer research for the fastest-growing cybersecurity firms.

15+

15+

Years of experience

Running demand gen teams in high-growth tech startups. 5 years of buyer research for the fastest-growing cybersecurity firms.

60+

60+

IRL experiences

Successfully designed dozens of human experiences that create closeness and connection - online and offline.

60+

60+

IRL experiences

Successfully designed dozens of human experiences that create closeness and connection - online and offline.

60+

60+

IRL experiences

Successfully designed dozens of human experiences that create closeness and connection - online and offline.

200+

200+

Episodes produced

Produced + distributed hundreds of enablement assets ensuring trust compounds through repetition - showing up in dark social and security communities.

200+

200+

Episodes produced

Produced + distributed hundreds of enablement assets ensuring trust compounds through repetition - showing up in dark social and security communities.

200+

200+

Episodes produced

Produced + distributed hundreds of enablement assets ensuring trust compounds through repetition - showing up in dark social and security communities.

100+

100+

Buyers attest

Hundreds of CISOs and security leaders openly admit we make them feel super comfortable in our experiential programs.

100+

100+

Buyers attest

Hundreds of CISOs and security leaders openly admit we make them feel super comfortable in our experiential programs.

100+

100+

Buyers attest

Hundreds of CISOs and security leaders openly admit we make them feel super comfortable in our experiential programs.