Launch Pad

Whether you're coming out of stealth or shipping a new product, anchor your narrative in real buyer stories for instant credibility with skeptical markets.

Overview

Skeptical markets don't take your word for it. You can announce. You can press release. You can run a LinkedIn campaign. Or you can walk into launch week with your early adopters already on camera telling the story better than you ever could. Launch Pad banks weeks of buyer-validated content before you go live. Your narrative doesn't start on launch day. It's already in market, building credibility with the buyers your sales team will call next week.

Deliverables

Full show concept + narrative strategy

Guest recruitment: prospects + customers

1-day batch recording, 3 sessions minimum

3 full series (±20 min each) - 8 eps per series

8+ short-form clips (BTS, bloopers, insights)

3 guest testimonials

Guest amp and sales enablement kits

1 show website + social channels

Fully managed distribution + reporting

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"Absolutely brilliant. It was so good it even trickled up to our board who was very pleased."

CMO of Series D Cybersecurity Vendor

Narrative Architecture + Early Adopter Recruitment

We build your launch narrative around real buyer validation, not first-party claims. We recruit your early adopters and beta customers as guests, shape the story your market needs to hear, and bank weeks of pre-launch content before you go live. Your sales team walks into launch week armed, not scrambling.

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Narrative Architecture + Early Adopter Recruitment

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Launch Execution + Sales Enablement

High-impact episodes featuring your early adopters. Buyer-proof assets your sales team can deploy from day one. A multi-channel distribution strategy that puts your story in front of the right buyers, through the peer communities that already trust them, before your sales team ever makes first contact.

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Launch Execution + Sales Enablement

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More use cases

Growth Engine

Replace your boring content machine with creative campaigns anchored by real buyer and customer stories - not vendor claims.

Growth Engine

Replace your boring content machine with creative campaigns anchored by real buyer and customer stories - not vendor claims.

Event Activation

Deepen connections with your buyers and customers at conferences and drive retention and advocacy long after the booth comes down.

Event Activation

Deepen connections with your buyers and customers at conferences and drive retention and advocacy long after the booth comes down.

Champion Spotlight

Turn customer advocacy into word-of-mouth pipeline and transform internal culture into employer brand content people actually watch.

Champion Spotlight

Turn customer advocacy into word-of-mouth pipeline and transform internal culture into employer brand content people actually watch.