Audience 1st

Audience 1st
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Growth MindsetGrowth Mindset

People Over Profits: Refocusing Cybersecurity on What Matters

Everybody's got to sell, everybody's got to buy things, but it's how the transaction is conducted that is important.

Dani Woolf

Building Relationship CapitalBuilding Relationship Capital

+3+3

The Cyber Market's Harsh Truth: A Vendor Vs. Buyer Reality Check

Think the cybersecurity industry is all about cutting-edge tools? Ross Haleliuk challenges that notion, arguing the real gap is a lack of trust, transparency, and accessible evaluation methods.

Dani Woolf

Pain PointsPain Points

+2+2

How Security Practitioners Master API Security in the Evolving Regulatory Landscape

As compliance standards tighten, API security can no longer sit with just the IT team—everyone from developers to execs must get on board, or face major risks.

Dani Woolf

Pain PointsPain Points

+2+2

The Challenges and Considerations of Cloud Security Solutions

Cloud security has become a top priority for organizations of all sizes. With the increasing adoption of cloud services, the market has become crowded and complex, making it challenging for both vendors and buyers to navigate.

Dani Woolf

Customer ResearchCustomer Research

+1+1

50+ Marketing Tactics Validated by Cybersecurity Buyer Research

Today is part three of this season’s 3-part kickoff series where I give you all the lessons learned from a year and a half’s work doing deep qualitative customer research.

Dani Woolf

Customer ResearchCustomer Research

+1+1

1.5 Years of Cybersecurity Buyer Research Distilled to 15 Minutes

Today is part two of this season’s 3-part kickoff series where I give you all the lessons learned from a year and a half’s work doing deep qualitative customer research.

Dani Woolf

Customer ResearchCustomer Research

+1+1

17 B2B Customer Research Truths No One Is Telling You About

I'm kicking off this new season of Audience 1st Podcast with a 3-part series on the lessons learned from a year and a half of deep customer research in the cybersecurity field.

Dani Woolf

Pain PointsPain Points

+2+2

The Role of a Fractional CISO and It’s Importance in B2B SaaS

In cybersecurity, there’s no “one-size-fits-all.” For startups, hiring a full-time CISO isn’t always realistic, but leaving security unchecked is a risk no founder can afford.

Dani Woolf

Pain PointsPain Points

+3+3

Enhance Accessibility in Cybersecurity Products: It’s Your Competitive Advantage

Integrating accessibility into security products and services can improve usability, inclusivity, and security for all users. Companies that prioritize accessibility in their security offerings can gain a competitive advantage and build a loyal customer base.

Dani Woolf

Pain PointsPain Points

+4+4

Maximizing ROI with Ancillary Events: A CISOs Perspective

When it comes to metrics and the ROI of tradeshows, sometimes CMOs see a very tight-knit KPI. And that’s where the problem lies. It’s not that those KPIs are necessarily bad, it’s just that they’re the wrong ones.

Dani Woolf

Growth MindsetGrowth Mindset

Practical Public Speaking Tips That Improve Audience Engagement at Security Events

Whether you thrive on stage or dread it, Kirsten’s public speaking tips highlight one essential truth: preparation and intentionality are everything.

Dani Woolf

Pain PointsPain Points

+2+2

Why Mapping Cybersecurity Products to Control Frameworks is a Massive Differentiator

There's a massive disconnect between product/solution providers and the people building cybersecurity programs in the industry. The programs are built to standards. So, what if product companies start building products to meet those standards?

Dani Woolf

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