- Audience 1st
- Topics
- Positioning and Messaging
Positioning and Messaging
Bridging Security and Business: Insights from Onyxia’s 2024 CISO Research
There’s no industry standard for security programs. Until now, many have been operating with ad-hoc KPIs and SLAs, which might have sufficed in the past. But with the introduction of new regulations the game has changed.
Value Selling Tips: Aligning Cybersecurity Products with Security Buyer Business Priorities
Boldness, value selling, and genuine connection can set you apart in a crowded market. Discover why understanding customer motivations is the key to building real relationships and achieving lasting success.
Know Before You Go: Brutally Honest RSA Conference Truths
Join us for what may likely be the most brutally honest RSA Conference Truths you'll get from real security practitioners AND cybersecurity marketers. Whether you're a regular attendee, a first-timer, or someone who's always wanted to go but couldn't make it, this is your chance to hear it straight from the insiders.
Why Mapping Cybersecurity Products to Control Frameworks is a Massive Differentiator
There's a massive disconnect between product/solution providers and the people building cybersecurity programs in the industry. The programs are built to standards. So, what if product companies start building products to meet those standards?
Cyber Marketing and Sales Without the Buzzwords and BS
My recent study with George Kamide aims to illuminate how vendors market, position, and message their products and services, and how these strategies align (or don't) with the evaluation and purchasing behaviors of cybersecurity leaders.
Balancing Fundamentals and Innovation in Cybersecurity Marketing and Sales
There's a constant drive in the cybersecurity field to not just sell, but to sell in a way that's attractive or groundbreaking—almost as if companies are compelled to constantly outdo each other in originality to meet their audience's inflated expectations.
