Audience 1st
Topics
Customer Research

Customer Research

Pain Points Content Preferences Decision Criteria Building Relationship Capital Outreach Tips Sales Process Preferences Customer Retention Goals and Motivations Positioning and Messaging Customer Research Buyers Journey Triggers to Evaluate Growth Mindset Brand Perceptions Barriers to Buy

Pain PointsPain Points

+4+4

Why Cloud Security Starts with Applications—And How to Protect Them at Scale

Most security teams are still securing the cloud like they did their on-prem networks. It’s not working. Cloud security doesn’t start with firewalls. It starts with applications.

Dani Woolf

Customer ResearchCustomer Research

The Hybrid & Multi-Cloud Security Playbook—Join Our Live Podcast Series!

Cloud security is a mess. You know it, I know it. And yet, companies keep racing to hybrid and multi-cloud environments without a clear strategy for securing them. So, let's talk about it.

Dani Woolf

Pain PointsPain Points

+3+3

Why Mobile Security is Dangerously Overlooked (And What To Do About It)

MDM is not a security solution. It never was. It was never designed to be. Yet, for some reason, companies keep treating MDM as if it’s some kind of security blanket—as if deploying it means their mobile security problems are magically solved.

Dani Woolf

Building Relationship CapitalBuilding Relationship Capital

+3+3

How to Accelerate Speed to Buyer Insights to Gain a Competitive Edge

For years, I second-guessed launches, taglines, content we created - because the stakes were too high to get it wrong. And then I realized something: I was looking in the wrong place for answers.

Dani Woolf

Pain PointsPain Points

+1+1

Why Human-Centric Security is the Next Frontier in Data Privacy (and Why It Matters Now More Than Ever)

Attackers are focusing less on breaking into systems and more on exploiting people. It’s no longer just about firewalls and zero-days. It’s about you.

Dani Woolf

Positioning and MessagingPositioning and Messaging

+3+3

What a Modern, Buyer-Centric Approach to Software Market Intelligence Looks Like

Early in my career as a tech marketer, I was told that securing a top-right position in an analyst report was the way to gain credibility. It didn’t take long before I started questioning the whole system. Here's why.

Dani Woolf

Pain PointsPain Points

+5+5

Why Business Information Security Officers Are Strategic Cybersecurity Translators

The Information Security Team can’t just be the department of ‘no.’ They have to understand the business needs and translate those into information security terms.

Dani Woolf

Customer ResearchCustomer Research

+1+1

How One Customer Interview Completely Transformed This Startup's Trajectory

What does it take to build a game-changing product for MSPs? James Farrow shares how a single interview reshaped Cyft’s trajectory, adding depth, focus, and a clear path to predictable growth.

Dani Woolf

Pain PointsPain Points

+4+4

Risk Leadership Redefined: Why Chief Risk Officers Must Think Beyond Compliance

Amy Chaney, a seasoned risk officer, pulls no punches on cybersecurity leadership, toxic personal agendas, and why the cybersecurity industry's greatest risks—and solutions—start with people, not technology.

Dani Woolf

Pain PointsPain Points

+2+2

Why Malware Researchers Are More Than Just Analysts: Recognizing Their Strategic Role in Cybersecurity

The reality of malware research—the intense mental fortitude, the relentless strategic thinking—is often far less romantic and far more essential than we give it credit for. Here’s why.

Dani Woolf

Building Relationship CapitalBuilding Relationship Capital

+5+5

Why Traditional Analyst Models Are Failing Your GTM Strategy

The days of relying solely on third-party research are over. Real growth happens when we listen directly to the voices of those we aim to serve.

Dani Woolf

Pain PointsPain Points

+6+6

Black Hat vs. RSA CISO Perceptions: Which Do They Prefer and Why?

Everybody's got to sell, everybody's got to buy things, but it's how the transaction is conducted that is important.

Dani Woolf