Pain Points

Pain PointsContent PreferencesDecision CriteriaBuilding Relationship CapitalOutreach TipsSales Process PreferencesCustomer RetentionGoals and MotivationsPositioning and MessagingCustomer ResearchBuyers JourneyTriggers to EvaluateGrowth MindsetBrand PerceptionsBarriers to Buy
Pain PointsPain Points
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Black Hat vs. RSA CISO Perceptions: Which Do They Prefer and Why?

Black Hat vs. RSA CISO Perceptions: Which Do They Prefer and Why?

Everybody's got to sell, everybody's got to buy things, but it's how the transaction is conducted that is important.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
Securing the Healthcare Industry: Insights from the Frontlines of Change Healthcare Attack

Securing the Healthcare Industry: Insights from the Frontlines of Change Healthcare Attack

As we look at moments like the Change Healthcare attack, one pressing question looms: why is the healthcare industry such a lucrative target for cyber attackers?

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
Bridging Security and Business: Insights from Onyxia’s 2024 CISO Research

Bridging Security and Business: Insights from Onyxia’s 2024 CISO Research

There’s no industry standard for security programs. Until now, many have been operating with ad-hoc KPIs and SLAs, which might have sufficed in the past. But with the introduction of new regulations the game has changed.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+4+4
Breaking Silos: Why (and How) True Peer-Led Communities Help Attract and Retain Security Talent

Breaking Silos: Why (and How) True Peer-Led Communities Help Attract and Retain Security Talent

A decade ago, limited access to information led decision-makers to lean heavily on trusted sources for guidance. However, times have changed.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
How Security Practitioners Should Think About and Approach Double Layered Cloud Security

How Security Practitioners Should Think About and Approach Double Layered Cloud Security

The cloud introduces a level of complexity that can be overwhelming. This paradigm shift necessitates a complete overhaul of security strategies and mindsets.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+1+1
CISO Chronicles Unfiltered: The Cons - LIVE from CISO XC

CISO Chronicles Unfiltered: The Cons - LIVE from CISO XC

In this live episode from the CISO XC Conference in Dallas Fort Worth, Texas, cybersecurity professionals engage in a candid discussion on the challenges, frustrations, and human aspects of the cybersecurity industry.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+2+2
How Security Practitioners Master API Security in the Evolving Regulatory Landscape

How Security Practitioners Master API Security in the Evolving Regulatory Landscape

As compliance standards tighten, API security can no longer sit with just the IT team—everyone from developers to execs must get on board, or face major risks.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+2+2
The Challenges and Considerations of Cloud Security Solutions

The Challenges and Considerations of Cloud Security Solutions

Cloud security has become a top priority for organizations of all sizes. With the increasing adoption of cloud services, the market has become crowded and complex, making it challenging for both vendors and buyers to navigate.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+2+2
The Role of a Fractional CISO and It’s Importance in B2B SaaS

The Role of a Fractional CISO and It’s Importance in B2B SaaS

In cybersecurity, there’s no “one-size-fits-all.” For startups, hiring a full-time CISO isn’t always realistic, but leaving security unchecked is a risk no founder can afford.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
Enhance Accessibility in Cybersecurity Products: It’s Your Competitive Advantage

Enhance Accessibility in Cybersecurity Products: It’s Your Competitive Advantage

Integrating accessibility into security products and services can improve usability, inclusivity, and security for all users. Companies that prioritize accessibility in their security offerings can gain a competitive advantage and build a loyal customer base.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+4+4
Maximizing ROI with Ancillary Events: A CISOs Perspective

Maximizing ROI with Ancillary Events: A CISOs Perspective

When it comes to metrics and the ROI of tradeshows, sometimes CMOs see a very tight-knit KPI. And that’s where the problem lies. It’s not that those KPIs are necessarily bad, it’s just that they’re the wrong ones.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+2+2
Why Mapping Cybersecurity Products to Control Frameworks is a Massive Differentiator

Why Mapping Cybersecurity Products to Control Frameworks is a Massive Differentiator

There's a massive disconnect between product/solution providers and the people building cybersecurity programs in the industry. The programs are built to standards. So, what if product companies start building products to meet those standards?

Dani Woolf
Dani Woolf