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Pain Points

Pain Points

Pain Points Content Preferences Decision Criteria Building Relationship Capital Outreach Tips Sales Process Preferences Customer Retention Goals and Motivations Positioning and Messaging Customer Research Buyers Journey Triggers to Evaluate Growth Mindset Brand Perceptions Barriers to Buy

Pain PointsPain Points

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Why Cloud Security Starts with Applications—And How to Protect Them at Scale

Most security teams are still securing the cloud like they did their on-prem networks. It’s not working. Cloud security doesn’t start with firewalls. It starts with applications.

Dani Woolf

Pain PointsPain Points

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Why Mobile Security is Dangerously Overlooked (And What To Do About It)

MDM is not a security solution. It never was. It was never designed to be. Yet, for some reason, companies keep treating MDM as if it’s some kind of security blanket—as if deploying it means their mobile security problems are magically solved.

Dani Woolf

Pain PointsPain Points

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Why Human-Centric Security is the Next Frontier in Data Privacy (and Why It Matters Now More Than Ever)

Attackers are focusing less on breaking into systems and more on exploiting people. It’s no longer just about firewalls and zero-days. It’s about you.

Dani Woolf

Pain PointsPain Points

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The Hidden Cost of Demo Friction: Why the Software Sales Model Is Failing & How to Fix It

I’ve spent years in cybersecurity marketing and customer research and I can’t tell you how many times I’ve heard the same frustration from buyers: “Why is it so damn hard to try software?”

Dani Woolf

Pain PointsPain Points

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Why Business Information Security Officers Are Strategic Cybersecurity Translators

The Information Security Team can’t just be the department of ‘no.’ They have to understand the business needs and translate those into information security terms.

Dani Woolf

Pain PointsPain Points

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Risk Leadership Redefined: Why Chief Risk Officers Must Think Beyond Compliance

Amy Chaney, a seasoned risk officer, pulls no punches on cybersecurity leadership, toxic personal agendas, and why the cybersecurity industry's greatest risks—and solutions—start with people, not technology.

Dani Woolf

Pain PointsPain Points

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Why Malware Researchers Are More Than Just Analysts: Recognizing Their Strategic Role in Cybersecurity

The reality of malware research—the intense mental fortitude, the relentless strategic thinking—is often far less romantic and far more essential than we give it credit for. Here’s why.

Dani Woolf

Pain PointsPain Points

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Black Hat vs. RSA CISO Perceptions: Which Do They Prefer and Why?

Everybody's got to sell, everybody's got to buy things, but it's how the transaction is conducted that is important.

Dani Woolf

Pain PointsPain Points

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Securing the Healthcare Industry: Insights from the Frontlines of Change Healthcare Attack

As we look at moments like the Change Healthcare attack, one pressing question looms: why is the healthcare industry such a lucrative target for cyber attackers?

Dani Woolf

Pain PointsPain Points

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Bridging Security and Business: Insights from Onyxia’s 2024 CISO Research

There’s no industry standard for security programs. Until now, many have been operating with ad-hoc KPIs and SLAs, which might have sufficed in the past. But with the introduction of new regulations the game has changed.

Dani Woolf

Pain PointsPain Points

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Breaking Silos: Why (and How) True Peer-Led Communities Help Attract and Retain Security Talent

A decade ago, limited access to information led decision-makers to lean heavily on trusted sources for guidance. However, times have changed.

Dani Woolf

Pain PointsPain Points

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How Security Practitioners Should Think About and Approach Double Layered Cloud Security

The cloud introduces a level of complexity that can be overwhelming. This paradigm shift necessitates a complete overhaul of security strategies and mindsets.

Dani Woolf