Archive | Audience 1st

Audience 1st
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Pain PointsPain Points

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How to Think in Terms of Enabling Business to Engage CISOs

You may not have to articulate that, but ask yourself, "What is the business case? Why would a CISO spend any amount of money with me?"

Dani Woolf

Content PreferencesContent Preferences

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How to Create Value-Driven Content That Resonates with Cybersecurity Buyers

If you are too much in love with your product vs. how you help your audience solve a problem, you're going to be disconnected from the very people you're trying to reach.

Dani Woolf

Pain PointsPain Points

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When You Focus on the Mission, You Will Make the Money

Even if you don’t win at customer acquisition right now, you can absolutely win on retention. When people trust you, they won’t leave. They’ll stay with you for the long haul.

Dani Woolf

Content PreferencesContent Preferences

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How Cybersecurity Marketers Can Distinguish Themselves from Attackers

Everybody's got to sell, everybody's got to buy things, but it's how the transaction is conducted that is important.

Dani Woolf

Pain PointsPain Points

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A Huge Percentage of Vendors Jumps on This Ambulance Chasing Bandwagon and I Hate It

It's okay to have a positive, crisp, and clean association with negative press. But it's best to steer clear of it altogether.

Dani Woolf

Growth MindsetGrowth Mindset

How Emotional Firewalls Help Marketers Become More Resilient

How we relate ourselves to others helps us deal with immediate challenges and provides us with the toolbox to navigate our immediate surroundings.

Dani Woolf

Building Relationship CapitalBuilding Relationship Capital

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Show Me the Courtesy of Treating Me Like a Human Before You Take My Money

Everybody's got to sell, everybody's got to buy things, but it's how the transaction is conducted that is important.

Dani Woolf

Building Relationship CapitalBuilding Relationship Capital

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When We Connect in Meaningful Ways, We Create Active Defenders

The best security controls come from employees who are genuinely engaged in defending their organization.

Dani Woolf

Customer ResearchCustomer Research

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Is Your Marketing Annoying to Security Buyers? Here's How to Fix It.

Understanding your audience is a force multiplier. As a marketer, that is your differentiation.

Dani Woolf