- Audience 1st
- Topics
- Sales Process Preferences
Sales Process Preferences
From Cost Center to Growth Driver: The CFO’s Playbook for Cloud Security ROI
For too long, security has been treated as an unavoidable expense - just another cost on the balance sheet, a necessary evil to keep auditors and regulators at bay. CFOs approve budgets for security tools, teams, and compliance initiatives, but the conversation rarely goes beyond risk mitigation. It’s time for a shift.
Know Before You Go: The Empathy Codified Playbook for RSA Conference 2025
Every year, the noise at RSA Conference gets louder. The booths get flashier. The buzzwords get bolder (pun intended). The outreach gets more desperate. And still, most vendors walk into RSA with no mission beyond badge scans. Here's why.
Value Selling Tips: Aligning Cybersecurity Products with Security Buyer Business Priorities
Boldness, value selling, and genuine connection can set you apart in a crowded market. Discover why understanding customer motivations is the key to building real relationships and achieving lasting success.
How Cybersecurity Buyer and Seller Behaviors Evolved in the Past 5 Years
Today as a cybersecurity seller, being a technical and a business person is very relevant. But in order to keep up with the pace of change, the technologies, the dynamic market and aggressive growth goals, you have to be an active listener and to be present.
Cut the Bull & Focus to Speed Up the Cybersecurity Buying Process
Cybersecurity buyers are pressed for time and are not interested in reading lengthy, hundred-page RFPs. No one can digest that. Instead, buyers want technical diagrams, high-level explanations, and focused messaging. It’s all about clarity and brevity.