- Audience 1st
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- Outreach Tips
Value Selling Tips: Aligning Cybersecurity Products with Security Buyer Business Priorities
Boldness, value selling, and genuine connection can set you apart in a crowded market. Discover why understanding customer motivations is the key to building real relationships and achieving lasting success.
Know Before You Go: Brutally Honest RSA Conference Truths
Join us for what may likely be the most brutally honest RSA Conference Truths you'll get from real security practitioners AND cybersecurity marketers. Whether you're a regular attendee, a first-timer, or someone who's always wanted to go but couldn't make it, this is your chance to hear it straight from the insiders.
A Purple Teamer’s Insights on Collaboration, Relationship Building, and Vetting Tools
Purple, red, orange, green, blue teams - there's this whole security color wheel. We need to realize that we all play a part in the same cycle and we could all work together a lot more effectively than if we work against each other.
Cyber Marketing and Sales Without the Buzzwords and BS
My recent study with George Kamide aims to illuminate how vendors market, position, and message their products and services, and how these strategies align (or don't) with the evaluation and purchasing behaviors of cybersecurity leaders.
How Cybersecurity Buyer and Seller Behaviors Evolved in the Past 5 Years
Today as a cybersecurity seller, being a technical and a business person is very relevant. But in order to keep up with the pace of change, the technologies, the dynamic market and aggressive growth goals, you have to be an active listener and to be present.
