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2025 B2B Marketing Shifts: Insights from the Lens of a Marketer and a CISO
Anthony Johnson, CEO of Delve Risk, and I share our combined 40 years of tech and cybersecurity insights, exploring shifts in B2B sales and marketing—from personal branding and evolving buyer behavior to AI’s growing impact.
Bridging Security and Business: Insights from Onyxia’s 2024 CISO Research
There’s no industry standard for security programs. Until now, many have been operating with ad-hoc KPIs and SLAs, which might have sufficed in the past. But with the introduction of new regulations the game has changed.
Value Selling Tips: Aligning Cybersecurity Products with Security Buyer Business Priorities
Boldness, value selling, and genuine connection can set you apart in a crowded market. Discover why understanding customer motivations is the key to building real relationships and achieving lasting success.
Human Connection and Customer Advocacy as Differentiators in Cybersecurity
Can traditional marketing survive in the cybersecurity market? In this raw conversation with May Brooks-Kempler, we explores why marketers must ditc surface-level tactics for genuine relationships and community-driven strategies.
CISO Chronicles Unfiltered: The Pros- LIVE from CISO XC
In this live episode from the CISO XC Conference in Dallas Fort Worth, Texas, cybersecurity professionals engage in a candid discussion on the what they love about the industry, their motivations, and what's got them hopeful in the cybersecurity space.
RSA Conference Post-Mortem: The Good, The Bad, and The Ugly
Join us for what may likely be the most brutally honest RSA POST-Conference Recap you'll get from real security practitioners AND cybersecurity marketers. Whether you're a regular attendee, a first-timer, or someone who's always wanted to go but couldn't make it, this is your chance to hear it straight from the insiders.