Audience 1st

Audience 1st
Archive
Page 7

All Episodes

How to Control the Message with Commander’s Intent During Cyber Crises

If a company isn’t prepared for a crisis, the response can quickly spiral out of control—miscommunication, delayed customer updates, and preventable chaos become inevitable, even for the biggest brands.

Dani Woolf

Content PreferencesContent Preferences

+4+4

From Buzzword → Reality: How to Make Your Messaging Resonate at Conferences

“Come at me with "XDR", come at me with "SOAR", come at me with "cyber resilience". That's fine. But then give me the meat and potatoes behind it. What it really means. Vendors have to change the way they lead with buzzwords.

Dani Woolf

Customer ResearchCustomer Research

BEST OF: What CISOs Love That Vendors Do

In every episode, I ask my guest one critical question: "What's one thing a vendor has done that has made you feel good?" So, I've compiled a pretty sweet list of things that make CISOs and security practitioners happy.

Dani Woolf

Decision CriteriaDecision Criteria

+3+3

Cut the Bull & Focus to Speed Up the Cybersecurity Buying Process

Cybersecurity buyers are pressed for time and are not interested in reading lengthy, hundred-page RFPs. No one can digest that. Instead, buyers want technical diagrams, high-level explanations, and focused messaging. It’s all about clarity and brevity.

Dani Woolf

Decision CriteriaDecision Criteria

+3+3

Why to Use the Compliance Framework in Your Messaging & Positioning

CISOs are bound by compliance frameworks as much as they are by offensive security measures. For many, compliance is non-negotiable.

Dani Woolf

Buyers JourneyBuyers Journey

+1+1

How a Cybersecurity Marketer Buys

When's the last time you evaluated how you, as a marketer, buy? Newsflash - it isn't much different than how the most skeptical IT buyers evaluation tools and solutions either.

Dani Woolf

Pain PointsPain Points

+3+3

From Salesperson → Business Value Analyst: How to Help CISOs

How does a CISO present to their board without killing them with numbers? And why are CISOs not getting help from the sales side - the people seemingly more attuned to business acumen than them?

Dani Woolf

Pain PointsPain Points

+3+3

Building a False Sense of Trust vs. Trusted Advisor Status

The way you build trust can take you in different directions: down a destructive path of ruined reputation or up a rewarding road of unlimited relationships and referrals. What do you choose?

Dani Woolf

Pain PointsPain Points

+3+3

Building a Hacker Mindset and Why It's Important

We’re busy selling tools while the real value lies in selling the hacker mindset—a way of thinking that’s essential to true security.

Dani Woolf

Content PreferencesContent Preferences

+3+3

Are You Turning Off Buyers with Jargon and Geek Speak?

There are too many people who think that if you fall into jargon and start spouting geek speak that you're going to impress people. In fact, the opposite is true.

Dani Woolf

Growth MindsetGrowth Mindset

3 Massive Problems That Hinder Cybersecurity Marketers and Salespeople

By sharing the following three main issues with you, my goal is to encourage you to not only change your perception about how things should be done but also the reality of how vendors deliver experiences to cybersecurity buyers.

Dani Woolf

Pain PointsPain Points

+1+1

BEST OF: What CISOs Hate + The Alternative

Dear cybersecurity vendors, please stop doing this. Do THIS instead.

Dani Woolf

First Back

3 4 5 6 7 8 9

Next Last