Audience 1st

Audience 1st
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Building Relationship CapitalBuilding Relationship Capital

How To Turn a CISO Into a Loyal Advocate

Customer advocacy and loyalty. Lots of people talk about how important it is. Not many talk about how to actually successfully achieve it in the cybersecurity industry.

Dani Woolf

Building Relationship CapitalBuilding Relationship Capital

+3+3

How to Retain a Relationship with a CISO

You’ve established the first connection with a CISO. How do you now build trusted advisor status with them?

Dani Woolf

Building Relationship CapitalBuilding Relationship Capital

+2+2

How to Start a Conversation with a CISO

Shady or unclear outreach techniques, lack of soft skills, buyer difficulty to separate the wheat from the chaff. Learn how to how to hook conversations with the people that you care about.

Dani Woolf

Decision CriteriaDecision Criteria

+3+3

Why Community in Cybersecurity is Your Weapon to Long-Term Business Growth

Peer to peer and community is so valuable in the cybersecurity industry. Buyers cannot just rely on vendors to tell them their product is “the best thing since sliced bread.”

Dani Woolf

Customer ResearchCustomer Research

+1+1

The Power of Putting Your Audience First in Cybersecurity

How can cyber marketers break through the negative stereotypes and show cybersecurity buyers that they’re authentic?

Dani Woolf

Pain PointsPain Points

+1+1

BEST OF: What Cybersecurity Pros Hate MOST About the Industry

In every episode I record with my guests, I ask them one crucial question: "What do you hate most about the cybersecurity industry?" In this episode, I curated the top answers for you.

Dani Woolf

Outreach TipsOutreach Tips

+3+3

The Benefits and Concerns of Free Trials & POVs of Cybersecurity Products

Free trials and proofs of value are key factors in deciding whether or not to purchase a cybersecurity solution. But there are concerns with them too.

Dani Woolf

Pain PointsPain Points

+3+3

How to Control the Message with Commander’s Intent During Cyber Crises

If a company isn’t prepared for a crisis, the response can quickly spiral out of control—miscommunication, delayed customer updates, and preventable chaos become inevitable, even for the biggest brands.

Dani Woolf

Content PreferencesContent Preferences

+4+4

From Buzzword → Reality: How to Make Your Messaging Resonate at Conferences

“Come at me with "XDR", come at me with "SOAR", come at me with "cyber resilience". That's fine. But then give me the meat and potatoes behind it. What it really means. Vendors have to change the way they lead with buzzwords.

Dani Woolf

Customer ResearchCustomer Research

BEST OF: What CISOs Love That Vendors Do

In every episode, I ask my guest one critical question: "What's one thing a vendor has done that has made you feel good?" So, I've compiled a pretty sweet list of things that make CISOs and security practitioners happy.

Dani Woolf

Decision CriteriaDecision Criteria

+3+3

Cut the Bull & Focus to Speed Up the Cybersecurity Buying Process

Cybersecurity buyers are pressed for time and are not interested in reading lengthy, hundred-page RFPs. No one can digest that. Instead, buyers want technical diagrams, high-level explanations, and focused messaging. It’s all about clarity and brevity.

Dani Woolf

Decision CriteriaDecision Criteria

+3+3

Why to Use the Compliance Framework in Your Messaging & Positioning

CISOs are bound by compliance frameworks as much as they are by offensive security measures. For many, compliance is non-negotiable.

Dani Woolf

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