All Episodes

Pain PointsPain Points
+3+3
Building a Hacker Mindset and Why It's Important

Building a Hacker Mindset and Why It's Important

We’re busy selling tools while the real value lies in selling the hacker mindset—a way of thinking that’s essential to true security.

Dani Woolf
Dani Woolf
Content PreferencesContent Preferences
+3+3
Are You Turning Off Buyers with Jargon and Geek Speak?

Are You Turning Off Buyers with Jargon and Geek Speak?

There are too many people who think that if you fall into jargon and start spouting geek speak that you're going to impress people. In fact, the opposite is true.

Dani Woolf
Dani Woolf
Growth MindsetGrowth Mindset
3 Massive Problems That Hinder Cybersecurity Marketers and Salespeople

3 Massive Problems That Hinder Cybersecurity Marketers and Salespeople

By sharing the following three main issues with you, my goal is to encourage you to not only change your perception about how things should be done but also the reality of how vendors deliver experiences to cybersecurity buyers.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+1+1
BEST OF: What CISOs Hate + The Alternative

BEST OF: What CISOs Hate + The Alternative

Dear cybersecurity vendors, please stop doing this. Do THIS instead.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
How to Fuel Word of Mouth Referrals in the Cybersecurity Industry

How to Fuel Word of Mouth Referrals in the Cybersecurity Industry

Even if you never made a sale with somebody, if they brought you 10 people that ended up needing a solution like yours and you were able to help them move their mission forward, it still works out.

Dani Woolf
Dani Woolf
Growth MindsetGrowth Mindset
The Mental Model I Use to Reach My Conversion & ARR Goals

The Mental Model I Use to Reach My Conversion & ARR Goals

If you focus on the foundations first, your conversion and business goals will be met.

Dani Woolf
Dani Woolf
Building Relationship CapitalBuilding Relationship Capital
+2+2
Are You Ghosting Your Customers After They Buy?

Are You Ghosting Your Customers After They Buy?

It is inherent to have successful engagement pre and post-sale, but many ghost their customers or pop up every quarter for renewals or expansions. And the consequences of those actions are heavy.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
Time is the Most Valuable Asset - Are You Respecting It?

Time is the Most Valuable Asset - Are You Respecting It?

What are you doing to efficiently reduce manual processes and save tireless hours of those battling threats behind the keyboard?

Dani Woolf
Dani Woolf
Pain PointsPain Points
+2+2
How to Think in Terms of Enabling Business to Engage CISOs

How to Think in Terms of Enabling Business to Engage CISOs

You may not have to articulate that, but ask yourself, "What is the business case? Why would a CISO spend any amount of money with me?"

Dani Woolf
Dani Woolf
Content PreferencesContent Preferences
+2+2
How to Create Value-Driven Content That Resonates with Cybersecurity Buyers

How to Create Value-Driven Content That Resonates with Cybersecurity Buyers

If you are too much in love with your product vs. how you help your audience solve a problem, you're going to be disconnected from the very people you're trying to reach.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
When You Focus on the Mission, You Will Make the Money

When You Focus on the Mission, You Will Make the Money

Even if you don’t win at customer acquisition right now, you can absolutely win on retention. When people trust you, they won’t leave. They’ll stay with you for the long haul.

Dani Woolf
Dani Woolf
Content PreferencesContent Preferences
+3+3
How Cybersecurity Marketers Can Distinguish Themselves from Attackers

How Cybersecurity Marketers Can Distinguish Themselves from Attackers

Everybody's got to sell, everybody's got to buy things, but it's how the transaction is conducted that is important.

Dani Woolf
Dani Woolf
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