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Goals and Motivations

Goals and Motivations

Pain Points Content Preferences Decision Criteria Building Relationship Capital Outreach Tips Sales Process Preferences Customer Retention Goals and Motivations Positioning and Messaging Customer Research Buyers Journey Triggers to Evaluate Growth Mindset Brand Perceptions Barriers to Buy

Pain PointsPain Points

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Why the vCISO Model Is More Than a Stopgap for Organizations Looking for Security Leadership

The traditional in-house CISO - once a singular anchor for cybersecurity strategy - is increasingly being complemented, or even replaced, by a new breed of leadership: the virtual CISO (vCISO). But what many companies miss is that this is not simply a staffing workaround.

Dani Woolf

Pain PointsPain Points

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The CISO POV Checklist That Drives Buying Decisions

Most vendors treat the POV (Proof of Value) phase as a technical formality. A checklist. A box to tick on the path to contract signature. But that mindset is precisely what’s costing vendors the deal.

Dani Woolf

Pain PointsPain Points

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Why Cloud Security Starts with Applications—And How to Protect Them at Scale

Most security teams are still securing the cloud like they did their on-prem networks. It’s not working. Cloud security doesn’t start with firewalls. It starts with applications.

Dani Woolf

Pain PointsPain Points

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Risk Leadership Redefined: Why Chief Risk Officers Must Think Beyond Compliance

Amy Chaney, a seasoned risk officer, pulls no punches on cybersecurity leadership, toxic personal agendas, and why the cybersecurity industry's greatest risks—and solutions—start with people, not technology.

Dani Woolf

Pain PointsPain Points

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Why Malware Researchers Are More Than Just Analysts: Recognizing Their Strategic Role in Cybersecurity

The reality of malware research—the intense mental fortitude, the relentless strategic thinking—is often far less romantic and far more essential than we give it credit for. Here’s why.

Dani Woolf

Pain PointsPain Points

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Securing the Healthcare Industry: Insights from the Frontlines of Change Healthcare Attack

As we look at moments like the Change Healthcare attack, one pressing question looms: why is the healthcare industry such a lucrative target for cyber attackers?

Dani Woolf

Pain PointsPain Points

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Breaking Silos: Why (and How) True Peer-Led Communities Help Attract and Retain Security Talent

A decade ago, limited access to information led decision-makers to lean heavily on trusted sources for guidance. However, times have changed.

Dani Woolf

Pain PointsPain Points

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How Security Practitioners Should Think About and Approach Double Layered Cloud Security

The cloud introduces a level of complexity that can be overwhelming. This paradigm shift necessitates a complete overhaul of security strategies and mindsets.

Dani Woolf

Goals and MotivationsGoals and Motivations

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CISO Chronicles Unfiltered: The Pros- LIVE from CISO XC

In this live episode from the CISO XC Conference in Dallas Fort Worth, Texas, cybersecurity professionals engage in a candid discussion on the what they love about the industry, their motivations, and what's got them hopeful in the cybersecurity space.

Dani Woolf

Pain PointsPain Points

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A Purple Teamer’s Insights on Collaboration, Relationship Building, and Vetting Tools

Purple, red, orange, green, blue teams - there's this whole security color wheel. We need to realize that we all play a part in the same cycle and we could all work together a lot more effectively than if we work against each other.

Dani Woolf

Pain PointsPain Points

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CISO Approaches to Human Attack Surface Protection Amidst Budget Cuts

Exposed PII about each of us out there becomes the fuel for the threat actor to be able to gain initial access. The human factor is an area that we definitely need to focus on more because it is being targeted much harder than in the past.

Dani Woolf

Pain PointsPain Points

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How Security Pros Handle Complexities with the Shift to the Cloud

Security professionals sometimes find it hard to absorb the notion that the cloud was actually by definition designed for developers.

Dani Woolf