Goals and Motivations

Pain PointsContent PreferencesDecision CriteriaBuilding Relationship CapitalOutreach TipsSales Process PreferencesCustomer RetentionGoals and MotivationsPositioning and MessagingCustomer ResearchBuyers JourneyTriggers to EvaluateGrowth MindsetBrand PerceptionsBarriers to Buy
Pain PointsPain Points
+3+3
Securing the Healthcare Industry: Insights from the Frontlines of Change Healthcare Attack

Securing the Healthcare Industry: Insights from the Frontlines of Change Healthcare Attack

As we look at moments like the Change Healthcare attack, one pressing question looms: why is the healthcare industry such a lucrative target for cyber attackers?

Dani Woolf
Dani Woolf
Pain PointsPain Points
+4+4
Breaking Silos: Why (and How) True Peer-Led Communities Help Attract and Retain Security Talent

Breaking Silos: Why (and How) True Peer-Led Communities Help Attract and Retain Security Talent

A decade ago, limited access to information led decision-makers to lean heavily on trusted sources for guidance. However, times have changed.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
How Security Practitioners Should Think About and Approach Double Layered Cloud Security

How Security Practitioners Should Think About and Approach Double Layered Cloud Security

The cloud introduces a level of complexity that can be overwhelming. This paradigm shift necessitates a complete overhaul of security strategies and mindsets.

Dani Woolf
Dani Woolf
Goals and MotivationsGoals and Motivations
+1+1
CISO Chronicles Unfiltered: The Pros- LIVE from CISO XC

CISO Chronicles Unfiltered: The Pros- LIVE from CISO XC

In this live episode from the CISO XC Conference in Dallas Fort Worth, Texas, cybersecurity professionals engage in a candid discussion on the what they love about the industry, their motivations, and what's got them hopeful in the cybersecurity space.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+6+6
A Purple Teamer’s Insights on Collaboration, Relationship Building, and Vetting Tools

A Purple Teamer’s Insights on Collaboration, Relationship Building, and Vetting Tools

Purple, red, orange, green, blue teams - there's this whole security color wheel. We need to realize that we all play a part in the same cycle and we could all work together a lot more effectively than if we work against each other.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+2+2
CISO Approaches to Human Attack Surface Protection Amidst Budget Cuts

CISO Approaches to Human Attack Surface Protection Amidst Budget Cuts

Exposed PII about each of us out there becomes the fuel for the threat actor to be able to gain initial access. The human factor is an area that we definitely need to focus on more because it is being targeted much harder than in the past.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+2+2
How Security Pros Handle Complexities with the Shift to the Cloud

How Security Pros Handle Complexities with the Shift to the Cloud

Security professionals sometimes find it hard to absorb the notion that the cloud was actually by definition designed for developers.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
How a Developer-First Approach Helps Ensure Effective Cloud Security

How a Developer-First Approach Helps Ensure Effective Cloud Security

Security is an integral part of any software development process, but all too often, developers view it as a hindrance that slows down their work.

Dani Woolf
Dani Woolf
Outreach TipsOutreach Tips
+3+3
The Benefits and Concerns of Free Trials & POVs of Cybersecurity Products

The Benefits and Concerns of Free Trials & POVs of Cybersecurity Products

Free trials and proofs of value are key factors in deciding whether or not to purchase a cybersecurity solution. But there are concerns with them too.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
Time is the Most Valuable Asset - Are You Respecting It?

Time is the Most Valuable Asset - Are You Respecting It?

What are you doing to efficiently reduce manual processes and save tireless hours of those battling threats behind the keyboard?

Dani Woolf
Dani Woolf
Content PreferencesContent Preferences
+2+2
How to Create Value-Driven Content That Resonates with Cybersecurity Buyers

How to Create Value-Driven Content That Resonates with Cybersecurity Buyers

If you are too much in love with your product vs. how you help your audience solve a problem, you're going to be disconnected from the very people you're trying to reach.

Dani Woolf
Dani Woolf
Building Relationship CapitalBuilding Relationship Capital
+2+2
When We Connect in Meaningful Ways, We Create Active Defenders

When We Connect in Meaningful Ways, We Create Active Defenders

The best security controls come from employees who are genuinely engaged in defending their organization.

Dani Woolf
Dani Woolf