All Episodes

Decision CriteriaDecision Criteria
+3+3
Why Community in Cybersecurity is Your Weapon to Long-Term Business Growth

Why Community in Cybersecurity is Your Weapon to Long-Term Business Growth

Peer to peer and community is so valuable in the cybersecurity industry. Buyers cannot just rely on vendors to tell them their product is “the best thing since sliced bread.”

Dani Woolf
Dani Woolf
Customer ResearchCustomer Research
+1+1
The Power of Putting Your Audience First in Cybersecurity

The Power of Putting Your Audience First in Cybersecurity

How can cyber marketers break through the negative stereotypes and show cybersecurity buyers that they’re authentic?

Dani Woolf
Dani Woolf
Pain PointsPain Points
+1+1
BEST OF: What Cybersecurity Pros Hate MOST About the Industry

BEST OF: What Cybersecurity Pros Hate MOST About the Industry

In every episode I record with my guests, I ask them one crucial question: "What do you hate most about the cybersecurity industry?" In this episode, I curated the top answers for you.

Dani Woolf
Dani Woolf
Outreach TipsOutreach Tips
+3+3
The Benefits and Concerns of Free Trials & POVs of Cybersecurity Products

The Benefits and Concerns of Free Trials & POVs of Cybersecurity Products

Free trials and proofs of value are key factors in deciding whether or not to purchase a cybersecurity solution. But there are concerns with them too.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
How to Control the Message with Commander’s Intent During Cyber Crises

How to Control the Message with Commander’s Intent During Cyber Crises

If a company isn’t prepared for a crisis, the response can quickly spiral out of control—miscommunication, delayed customer updates, and preventable chaos become inevitable, even for the biggest brands.

Dani Woolf
Dani Woolf
Content PreferencesContent Preferences
+4+4
From Buzzword → Reality: How to Make Your Messaging Resonate at Conferences

From Buzzword → Reality: How to Make Your Messaging Resonate at Conferences

“Come at me with "XDR", come at me with "SOAR", come at me with "cyber resilience". That's fine. But then give me the meat and potatoes behind it. What it really means. Vendors have to change the way they lead with buzzwords.

Dani Woolf
Dani Woolf
Customer ResearchCustomer Research
BEST OF: What CISOs Love That Vendors Do

BEST OF: What CISOs Love That Vendors Do

In every episode, I ask my guest one critical question: "What's one thing a vendor has done that has made you feel good?" So, I've compiled a pretty sweet list of things that make CISOs and security practitioners happy.

Dani Woolf
Dani Woolf
Decision CriteriaDecision Criteria
+3+3
Cut the Bull & Focus to Speed Up the Cybersecurity Buying Process

Cut the Bull & Focus to Speed Up the Cybersecurity Buying Process

Cybersecurity buyers are pressed for time and are not interested in reading lengthy, hundred-page RFPs. No one can digest that. Instead, buyers want technical diagrams, high-level explanations, and focused messaging. It’s all about clarity and brevity.

Dani Woolf
Dani Woolf
Decision CriteriaDecision Criteria
+3+3
Why to Use the Compliance Framework in Your Messaging & Positioning

Why to Use the Compliance Framework in Your Messaging & Positioning

CISOs are bound by compliance frameworks as much as they are by offensive security measures. For many, compliance is non-negotiable.

Dani Woolf
Dani Woolf
Buyers JourneyBuyers Journey
+1+1
How a Cybersecurity Marketer Buys

How a Cybersecurity Marketer Buys

When's the last time you evaluated how you, as a marketer, buy? Newsflash - it isn't much different than how the most skeptical IT buyers evaluation tools and solutions either.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
From Salesperson → Business Value Analyst: How to Help CISOs

From Salesperson → Business Value Analyst: How to Help CISOs

How does a CISO present to their board without killing them with numbers? And why are CISOs not getting help from the sales side - the people seemingly more attuned to business acumen than them?

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
Building a False Sense of Trust vs. Trusted Advisor Status

Building a False Sense of Trust vs. Trusted Advisor Status

The way you build trust can take you in different directions: down a destructive path of ruined reputation or up a rewarding road of unlimited relationships and referrals. What do you choose?

Dani Woolf
Dani Woolf
FirstBack
1234567
Next Last