Audience 1st

Audience 1st
Archive
Page 5

All Episodes

How (and Why) CISOs Evaluate Vendors Before Taking Any First Meeting

When a CISO starts evaluating a new product, they start evaluating the people they’re going to work with and only then evaluate the vendor from a technological perspective.

Dani Woolf

Pain PointsPain Points

+3+3

RSA Conference Insights from the Lens of a CISO, Seller, and Marketer

A marketer, seller, and CISO meet in a LinkedIn Live after RSA Conference. You finish the rest.

Dani Woolf

Pain PointsPain Points

+4+4

How Cybersecurity Buyer and Seller Behaviors Evolved in the Past 5 Years

Today as a cybersecurity seller, being a technical and a business person is very relevant. But in order to keep up with the pace of change, the technologies, the dynamic market and aggressive growth goals, you have to be an active listener and to be present.

Dani Woolf

Pain PointsPain Points

+4+4

Demystifying Zero Trust Misconceptions as a Buzzword and Strategy

When a concept or strategy gains enough traction, marketing and sales jump in to capitalize on it, and eventually, it becomes a poisoned well from which people draw.

Dani Woolf

Pain PointsPain Points

+2+2

How Security Pros Handle Complexities with the Shift to the Cloud

Security professionals sometimes find it hard to absorb the notion that the cloud was actually by definition designed for developers.

Dani Woolf

Pain PointsPain Points

+3+3

How a Developer-First Approach Helps Ensure Effective Cloud Security

Security is an integral part of any software development process, but all too often, developers view it as a hindrance that slows down their work.

Dani Woolf

Outreach TipsOutreach Tips

+2+2

How to Reframe Your Communication with Cybersecurity Buyers

Coming from completely different backgrounds often helps people find and apply a unique solution to a problem that we are all facing.

Dani Woolf

Customer ResearchCustomer Research

+1+1

Marketing is a Customer Experience Function - Be An Active Listener

The marketing playbook for cybersecurity has to be rewritten. It’s not just about pitching products anymore—it's about genuinely serving the people who protect our data and systems every day.

Dani Woolf

Pain PointsPain Points

+4+4

The Difference Between a Startup CISO and an Enterprise CISO

Think CISOs are all the same? Think again. Startup CISOs juggle roles, scrape for budget, and demand true partnerships, while enterprise CISOs navigate red tape and legacy systems.

Dani Woolf

Pain PointsPain Points

+3+3

The Best of 23 Cybersecurity Buyer Interviews from 2022

To wrap up 2022, I compiled the best nuggets from all 23 interviews I had with cybersecurity buyers from March to date. They did not hold back. And neither did I.

Dani Woolf

Pain PointsPain Points

+4+4

Why Developing Training Programs & Community is Essential for Security Buyers

Vendors need to start learning from the people on the ground building communities, because those communities are going to be filled with potential leaders of the future.

Dani Woolf

Pain PointsPain Points

+4+4

Service-Based Mindset: The Missing Link in the Cybersecurity space

The service-based mindset is missing in the cybersecurity industry - and vendors can differentiate by simply adopting it.

Dani Woolf

First Back

1 2 3 4 5 6 7 8

Next Last