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A Purple Teamer’s Insights on Collaboration, Relationship Building, and Vetting Tools
Purple, red, orange, green, blue teams - there's this whole security color wheel. We need to realize that we all play a part in the same cycle and we could all work together a lot more effectively than if we work against each other.
Cyber Marketing and Sales Without the Buzzwords and BS
My recent study with George Kamide aims to illuminate how vendors market, position, and message their products and services, and how these strategies align (or don't) with the evaluation and purchasing behaviors of cybersecurity leaders.
CISO Approaches to Human Attack Surface Protection Amidst Budget Cuts
Exposed PII about each of us out there becomes the fuel for the threat actor to be able to gain initial access. The human factor is an area that we definitely need to focus on more because it is being targeted much harder than in the past.
Balancing Fundamentals and Innovation in Cybersecurity Marketing and Sales
There's a constant drive in the cybersecurity field to not just sell, but to sell in a way that's attractive or groundbreaking—almost as if companies are compelled to constantly outdo each other in originality to meet their audience's inflated expectations.
How Cybersecurity Buyer and Seller Behaviors Evolved in the Past 5 Years
Today as a cybersecurity seller, being a technical and a business person is very relevant. But in order to keep up with the pace of change, the technologies, the dynamic market and aggressive growth goals, you have to be an active listener and to be present.
