Brand Perceptions

Pain PointsContent PreferencesDecision CriteriaBuilding Relationship CapitalOutreach TipsSales Process PreferencesCustomer RetentionGoals and MotivationsPositioning and MessagingCustomer ResearchBuyers JourneyTriggers to EvaluateGrowth MindsetBrand PerceptionsBarriers to Buy
Building Relationship CapitalBuilding Relationship Capital
+5+5
Why Traditional Analyst Models Are Failing Your GTM Strategy

Why Traditional Analyst Models Are Failing Your GTM Strategy

The days of relying solely on third-party research are over. Real growth happens when we listen directly to the voices of those we aim to serve.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+6+6
Black Hat vs. RSA CISO Perceptions: Which Do They Prefer and Why?

Black Hat vs. RSA CISO Perceptions: Which Do They Prefer and Why?

Everybody's got to sell, everybody's got to buy things, but it's how the transaction is conducted that is important.

Dani Woolf
Dani Woolf
Building Relationship CapitalBuilding Relationship Capital
+3+3
The Cyber Market's Harsh Truth: A Vendor Vs. Buyer Reality Check

The Cyber Market's Harsh Truth: A Vendor Vs. Buyer Reality Check

Think the cybersecurity industry is all about cutting-edge tools? Ross Haleliuk challenges that notion, arguing the real gap is a lack of trust, transparency, and accessible evaluation methods.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+4+4
Demystifying Zero Trust Misconceptions as a Buzzword and Strategy

Demystifying Zero Trust Misconceptions as a Buzzword and Strategy

When a concept or strategy gains enough traction, marketing and sales jump in to capitalize on it, and eventually, it becomes a poisoned well from which people draw.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+4+4
Why Developing Training Programs & Community is Essential for Security Buyers

Why Developing Training Programs & Community is Essential for Security Buyers

Vendors need to start learning from the people on the ground building communities, because those communities are going to be filled with potential leaders of the future.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
How to Control the Message with Commander’s Intent During Cyber Crises

How to Control the Message with Commander’s Intent During Cyber Crises

If a company isn’t prepared for a crisis, the response can quickly spiral out of control—miscommunication, delayed customer updates, and preventable chaos become inevitable, even for the biggest brands.

Dani Woolf
Dani Woolf