Triggers to Evaluate

Pain PointsContent PreferencesDecision CriteriaBuilding Relationship CapitalOutreach TipsSales Process PreferencesCustomer RetentionGoals and MotivationsPositioning and MessagingCustomer ResearchBuyers JourneyTriggers to EvaluateGrowth MindsetBrand PerceptionsBarriers to Buy
Pain PointsPain Points
+3+3
5 Mindset Shifts Security Teams Must Adopt to Master Multi-Cloud Security

5 Mindset Shifts Security Teams Must Adopt to Master Multi-Cloud Security

Every time I talk to security leaders about multi-cloud, I hear the same frustrations. It’s complex. It’s overwhelming. It’s messy. But the real problem? It’s not just the technology - it’s how security teams think about it.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+4+4
Why Cloud Security Starts with Applications—And How to Protect Them at Scale

Why Cloud Security Starts with Applications—And How to Protect Them at Scale

Most security teams are still securing the cloud like they did their on-prem networks. It’s not working. Cloud security doesn’t start with firewalls. It starts with applications.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
Why Mobile Security is Dangerously Overlooked (And What To Do About It)

Why Mobile Security is Dangerously Overlooked (And What To Do About It)

MDM is not a security solution. It never was. It was never designed to be. Yet, for some reason, companies keep treating MDM as if it’s some kind of security blanket—as if deploying it means their mobile security problems are magically solved.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+5+5
Why Business Information Security Officers Are Strategic Cybersecurity Translators

Why Business Information Security Officers Are Strategic Cybersecurity Translators

The Information Security Team can’t just be the department of ‘no.’ They have to understand the business needs and translate those into information security terms.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+6+6
A Purple Teamer’s Insights on Collaboration, Relationship Building, and Vetting Tools

A Purple Teamer’s Insights on Collaboration, Relationship Building, and Vetting Tools

Purple, red, orange, green, blue teams - there's this whole security color wheel. We need to realize that we all play a part in the same cycle and we could all work together a lot more effectively than if we work against each other.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
Building a Hacker Mindset and Why It's Important

Building a Hacker Mindset and Why It's Important

We’re busy selling tools while the real value lies in selling the hacker mindset—a way of thinking that’s essential to true security.

Dani Woolf
Dani Woolf