Triggers to Evaluate

Pain PointsContent PreferencesDecision CriteriaBuilding Relationship CapitalOutreach TipsSales Process PreferencesCustomer RetentionGoals and MotivationsPositioning and MessagingCustomer ResearchBuyers JourneyTriggers to EvaluateGrowth MindsetBrand PerceptionsBarriers to Buy
Pain PointsPain Points
+6+6
A Purple Teamer’s Insights on Collaboration, Relationship Building, and Vetting Tools

A Purple Teamer’s Insights on Collaboration, Relationship Building, and Vetting Tools

Purple, red, orange, green, blue teams - there's this whole security color wheel. We need to realize that we all play a part in the same cycle and we could all work together a lot more effectively than if we work against each other.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
Building a Hacker Mindset and Why It's Important

Building a Hacker Mindset and Why It's Important

We’re busy selling tools while the real value lies in selling the hacker mindset—a way of thinking that’s essential to true security.

Dani Woolf
Dani Woolf