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Topics
Customer Retention

Customer Retention

Pain Points Content Preferences Decision Criteria Building Relationship Capital Outreach Tips Sales Process Preferences Customer Retention Goals and Motivations Positioning and Messaging Customer Research Buyers Journey Triggers to Evaluate Growth Mindset Brand Perceptions Barriers to Buy

Building Relationship CapitalBuilding Relationship Capital

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Why Traditional Analyst Models Are Failing Your GTM Strategy

The days of relying solely on third-party research are over. Real growth happens when we listen directly to the voices of those we aim to serve.

Dani Woolf

Pain PointsPain Points

+4+4

Breaking Silos: Why (and How) True Peer-Led Communities Help Attract and Retain Security Talent

A decade ago, limited access to information led decision-makers to lean heavily on trusted sources for guidance. However, times have changed.

Dani Woolf

Pain PointsPain Points

+4+4

Service-Based Mindset: The Missing Link in the Cybersecurity space

The service-based mindset is missing in the cybersecurity industry - and vendors can differentiate by simply adopting it.

Dani Woolf

Building Relationship CapitalBuilding Relationship Capital

+3+3

How To Turn a CISO Into a Loyal Advocate

Customer advocacy and loyalty. Lots of people talk about how important it is. Not many talk about how to actually successfully achieve it in the cybersecurity industry.

Dani Woolf

Building Relationship CapitalBuilding Relationship Capital

+3+3

How to Retain a Relationship with a CISO

You’ve established the first connection with a CISO. How do you now build trusted advisor status with them?

Dani Woolf

Pain PointsPain Points

+3+3

How to Fuel Word of Mouth Referrals in the Cybersecurity Industry

Even if you never made a sale with somebody, if they brought you 10 people that ended up needing a solution like yours and you were able to help them move their mission forward, it still works out.

Dani Woolf

Building Relationship CapitalBuilding Relationship Capital

+2+2

Are You Ghosting Your Customers After They Buy?

It is inherent to have successful engagement pre and post-sale, but many ghost their customers or pop up every quarter for renewals or expansions. And the consequences of those actions are heavy.

Dani Woolf

Pain PointsPain Points

+3+3

When You Focus on the Mission, You Will Make the Money

Even if you don’t win at customer acquisition right now, you can absolutely win on retention. When people trust you, they won’t leave. They’ll stay with you for the long haul.

Dani Woolf