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Barriers to Buy

Barriers to Buy

Pain Points Content Preferences Decision Criteria Building Relationship Capital Outreach Tips Sales Process Preferences Customer Retention Goals and Motivations Positioning and Messaging Customer Research Buyers Journey Triggers to Evaluate Growth Mindset Brand Perceptions Barriers to Buy

Pain PointsPain Points

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Aug 08, 2024

Securing the Healthcare Industry: Insights from the Frontlines of Change Healthcare Attack

As we look at moments like the Change Healthcare attack, one pressing question looms: why is the healthcare industry such a lucrative target for cyber attackers?

Dani Woolf

Pain PointsPain Points

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Aug 31, 2023

Enhance Accessibility in Cybersecurity Products: It’s Your Competitive Advantage

Integrating accessibility into security products and services can improve usability, inclusivity, and security for all users. Companies that prioritize accessibility in their security offerings can gain a competitive advantage and build a loyal customer base.

Dani Woolf

Pain PointsPain Points

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Jan 19, 2023

The Difference Between a Startup CISO and an Enterprise CISO

Think CISOs are all the same? Think again. Startup CISOs juggle roles, scrape for budget, and demand true partnerships, while enterprise CISOs navigate red tape and legacy systems.

Dani Woolf

Decision CriteriaDecision Criteria

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Jul 31, 2022

Why to Use the Compliance Framework in Your Messaging & Positioning

CISOs are bound by compliance frameworks as much as they are by offensive security measures. For many, compliance is non-negotiable.

Dani Woolf

Pain PointsPain Points

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Apr 07, 2022

When You Focus on the Mission, You Will Make the Money

Even if you don’t win at customer acquisition right now, you can absolutely win on retention. When people trust you, they won’t leave. They’ll stay with you for the long haul.

Dani Woolf