Audience 1st logo
Audience 1st
AboutSponsor the Podcast
Subscribe
  • Audience 1st
  • Topics

Pain PointsContent PreferencesDecision CriteriaBuilding Relationship CapitalOutreach TipsSales Process PreferencesCustomer RetentionGoals and MotivationsPositioning and MessagingCustomer ResearchBuyers JourneyTriggers to EvaluateGrowth MindsetBrand PerceptionsBarriers to Buy
Growth MindsetGrowth Mindset
The GTM Gauntlet in Cybersecurity: What We're Still Getting Wrong

The GTM Gauntlet in Cybersecurity: What We're Still Getting Wrong

After watching vendors, marketers, and founders fumble the same problems for over a decade, I’m convinced the issue isn’t innovation. It’s self-awareness and the lack of proximity to the buyer.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+2+2
Cognitive Risk, Neurodivergence, and the Unspoken Realities of Security Leadership

Cognitive Risk, Neurodivergence, and the Unspoken Realities of Security Leadership

Cognitive strain, systemic misalignment, and cultural disconnects undermine resilience and security executives must reassess not only their external threat models but also the internal psychological and organizational dynamics that put their teams at risk.

Dani Woolf
Dani Woolf
Customer ResearchCustomer Research
+2+2
Successful Cybersecurity Marketing with Qualitative Buyer Data and Brain Power

Successful Cybersecurity Marketing with Qualitative Buyer Data and Brain Power

Cybersecurity vendors aren’t failing to persuade their buyers because their products are bad. They’re failing because they’ve built entire go-to-market strategies on assumptions, noise, and internal pressure instead of truth.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+7+7
Know Before You Go: The Empathy Codified Playbook for RSA Conference 2025

Know Before You Go: The Empathy Codified Playbook for RSA Conference 2025

Every year, the noise at RSA Conference gets louder. The booths get flashier. The buzzwords get bolder (pun intended). The outreach gets more desperate. And still, most vendors walk into RSA with no mission beyond badge scans. Here's why.

Dani Woolf
Dani Woolf
Building Relationship CapitalBuilding Relationship Capital
+2+2
The Community Delusion: Why Most Tech “Communities” Fail Before They Begin

The Community Delusion: Why Most Tech “Communities” Fail Before They Begin

Most tech companies conflate audiences with communities, mistake content distribution for engagement, and ignore the sociological and psychological foundations that underpin why people gather in the first place.

Dani Woolf
Dani Woolf
Customer ResearchCustomer Research
+1+1
How to Diagnose Your Organization’s Real Growth Problem

How to Diagnose Your Organization’s Real Growth Problem

Most GTM teams are treating symptoms, not the wound. They are optimizing the wrong metrics, solving the wrong problems, and bleeding out while staring at dashboards that say everything’s fine.

Dani Woolf
Dani Woolf
Pain PointsPain Points
+3+3
Why the Legacy Analyst Model is Misaligned with Cybersecurity Buyer and Vendor Needs

Why the Legacy Analyst Model is Misaligned with Cybersecurity Buyer and Vendor Needs

Legacy analyst firms aren’t disappearing, but...vendors are starting to re-evaluate their spending.

Dani Woolf
Dani Woolf
Customer ResearchCustomer Research
+1+1
How One Customer Interview Completely Transformed This Startup's Trajectory

How One Customer Interview Completely Transformed This Startup's Trajectory

What does it take to build a game-changing product for MSPs? James Farrow shares how a single interview reshaped Cyft’s trajectory, adding depth, focus, and a clear path to predictable growth.

Dani Woolf
Dani Woolf
Building Relationship CapitalBuilding Relationship Capital
+5+5
Why Traditional Analyst Models Are Failing Your GTM Strategy

Why Traditional Analyst Models Are Failing Your GTM Strategy

The days of relying solely on third-party research are over. Real growth happens when we listen directly to the voices of those we aim to serve.

Dani Woolf
Dani Woolf
Customer ResearchCustomer Research
+1+1
2025 B2B Marketing Shifts: Insights from the Lens of a Marketer and a CISO

2025 B2B Marketing Shifts: Insights from the Lens of a Marketer and a CISO

Anthony Johnson, CEO of Delve Risk, and I share our combined 40 years of tech and cybersecurity insights, exploring shifts in B2B sales and marketing—from personal branding and evolving buyer behavior to AI’s growing impact.

Dani Woolf
Dani Woolf
Building Relationship CapitalBuilding Relationship Capital
+2+2
Human Connection and Customer Advocacy as Differentiators in Cybersecurity

Human Connection and Customer Advocacy as Differentiators in Cybersecurity

Can traditional marketing survive in the cybersecurity market? In this raw conversation with May Brooks-Kempler, we explores why marketers must ditc surface-level tactics for genuine relationships and community-driven strategies.

Dani Woolf
Dani Woolf
Building Relationship CapitalBuilding Relationship Capital
+2+2
Navigating the Trust Barrier: Effective Marketing Strategies for Skeptical IT Buyers

Navigating the Trust Barrier: Effective Marketing Strategies for Skeptical IT Buyers

I'm sharing my journey from being a digital and demand gen marketer to founding an agency focused on helping cybersecurity companies understand their buyers.

Dani Woolf
Dani Woolf
The most brutally honest cybersecurity buyer conversations for the most curious tech marketer and sales pro.

Audience 1st

The most brutally honest cybersecurity buyer conversations for the most curious tech marketer and sales pro.

Home

Posts

Newsletters

About

About

Advertise with Us

Sponsor the Podcast

© 2025 Audience 1st Inc.

Privacy policy

Terms of use